Juices - Zambia

The Juices market in Zambia has been experiencing significant growth in recent years.

Customer preferences: Zambian consumers have shown a growing preference for healthier beverage options, including juices. This shift in consumer behavior can be attributed to increasing health consciousness and a desire for natural and nutritious products. As a result, there has been a rising demand for juices that are made from fresh fruits and free from artificial additives or preservatives. Consumers are also seeking out juices that offer unique flavors and combinations, providing them with a refreshing and enjoyable drinking experience.

Trends in the market: One of the key trends in the Zambian Juices market is the emergence of local juice brands. These brands focus on using locally sourced fruits and ingredients, which not only supports the local economy but also ensures the freshness and quality of the juices. This trend has gained popularity among consumers who value authenticity and are willing to pay a premium for products that are made with local ingredients. Another trend in the market is the increasing availability of organic and natural juices. As consumers become more health-conscious, they are actively seeking out products that are free from artificial additives and chemicals. This has led to a rise in the demand for organic and natural juices, which are perceived to be healthier and more environmentally friendly.

Local special circumstances: Zambia is known for its abundant natural resources, including a wide variety of fruits. This gives the country a competitive advantage in the production of juices, as it can easily source fresh and high-quality fruits locally. Additionally, the tropical climate in Zambia provides favorable conditions for fruit cultivation, resulting in a plentiful supply of fruits throughout the year. This enables juice manufacturers to produce juices using fresh and locally sourced ingredients, which appeals to consumers who prioritize quality and sustainability.

Underlying macroeconomic factors: The growing Juices market in Zambia can also be attributed to favorable macroeconomic factors. The country has experienced stable economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed them to spend more on premium and healthier beverages, such as juices. Additionally, urbanization and a rising middle class have contributed to the growth of the Juices market, as these demographic segments have higher purchasing power and are more likely to seek out healthier beverage options. In conclusion, the Juices market in Zambia is experiencing significant growth due to changing customer preferences, including a shift towards healthier and more natural beverage options. The emergence of local juice brands, the availability of organic and natural juices, and the country's favorable climate and resources all contribute to the development of the market. Furthermore, underlying macroeconomic factors, such as stable economic growth and increasing disposable income, have also played a role in driving the growth of the Juices market in Zambia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.