Juices - North America

The Juices market in North America continues to experience steady growth, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Consumers in North America are increasingly seeking healthier beverage options, which has led to a growing demand for juices. This shift in consumer preferences can be attributed to a number of factors, including a greater awareness of the negative health effects of sugary drinks and a desire for more natural and nutritious options. As a result, consumers are gravitating towards juices that are made from real fruits and vegetables, without any added sugars or artificial ingredients. Additionally, there is a growing interest in organic and cold-pressed juices, as consumers perceive them to be healthier and more natural alternatives.

Trends in the market: One of the key trends in the North American Juices market is the rise of functional juices. Functional juices are formulated to provide specific health benefits, such as boosting immunity, improving digestion, or enhancing energy levels. These juices often contain added vitamins, minerals, or other natural ingredients that are believed to have health-promoting properties. The demand for functional juices is being driven by consumers who are seeking convenient ways to improve their overall health and well-being. Another trend in the market is the increasing popularity of juice cleanses and detox programs. These programs involve consuming only juices for a certain period of time, with the aim of detoxifying the body and promoting weight loss. Juice cleanses have gained traction among health-conscious consumers who are looking for a quick and effective way to jumpstart their health goals. This trend has led to the emergence of specialized juice cleanse brands and the expansion of juice bars and cafes that offer customizable cleanse programs.

Local special circumstances: In North America, the Juices market is highly competitive, with a wide range of local and international brands vying for market share. This competitive landscape has led to a constant influx of new product launches and innovations in the market. As a result, consumers have access to a diverse array of juice options, including exotic fruit blends, vegetable-based juices, and unique flavor combinations. This variety caters to the diverse tastes and preferences of consumers in the region, further driving the growth of the market.

Underlying macroeconomic factors: The growing Juices market in North America can also be attributed to favorable macroeconomic factors. The region has a high disposable income and a strong culture of health and wellness, which makes it an attractive market for juice manufacturers. Additionally, the increasing prevalence of e-commerce and online grocery shopping has made it easier for consumers to access a wide range of juice products. This convenience factor has contributed to the growth of the market, as consumers are able to purchase their favorite juices with just a few clicks. In conclusion, the Juices market in North America is experiencing steady growth due to changing consumer preferences, including a desire for healthier beverage options. The rise of functional juices and the popularity of juice cleanses are key trends in the market. The highly competitive landscape and favorable macroeconomic factors in the region further contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.