Juices - India

The Juices market in India has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for the growth in the Juices market in India is the changing preferences of consumers. With increasing health consciousness and a growing focus on adopting a healthier lifestyle, consumers in India are increasingly turning to juices as a convenient and nutritious option. Juices are seen as a way to incorporate more fruits and vegetables into the diet, and are often perceived as a healthier alternative to carbonated drinks and other sugary beverages.

Trends in the market: The Juices market in India is witnessing several trends that are driving its growth. Firstly, there has been a rise in demand for natural and organic juices. Consumers are becoming more aware of the potential health benefits of consuming organic products and are willing to pay a premium for them. This trend is also driven by the increasing availability of organic fruits and vegetables in the market. Another trend in the Juices market in India is the introduction of innovative flavors and blends. Manufacturers are constantly launching new products with unique flavors to cater to the evolving tastes of consumers. This includes combinations of fruits and vegetables, as well as the addition of herbs and spices to enhance the flavor profile of the juices.

Local special circumstances: India is a country with a rich agricultural heritage, and this has a direct impact on the Juices market. The abundance of fruits and vegetables in the country allows for a wide variety of juices to be produced. Additionally, the availability of local and seasonal produce ensures that the juices are fresh and of high quality.

Underlying macroeconomic factors: The growth of the Juices market in India is also influenced by macroeconomic factors. The country has been experiencing steady economic growth, which has led to an increase in disposable income levels. As a result, consumers have more purchasing power and are willing to spend on premium products, including juices. Furthermore, the increasing urbanization in India has led to changes in lifestyle and dietary habits. Urban consumers, in particular, are more health-conscious and are actively seeking out healthier food and beverage options. This has created a favorable environment for the growth of the Juices market. In conclusion, the Juices market in India is witnessing significant growth due to changing customer preferences, including a focus on health and wellness. The market is also driven by trends such as the demand for natural and organic juices, as well as innovative flavors and blends. The local availability of fruits and vegetables, along with favorable macroeconomic factors, further contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.