Juices - Denmark

The Juices market in Denmark has experienced significant growth in recent years, driven by changing consumer preferences and a growing focus on health and wellness. Danish consumers have become increasingly conscious of their dietary choices, leading to a shift towards healthier beverage options such as juices.

Customer preferences: Danish consumers are increasingly seeking out healthier alternatives to sugary drinks, leading to a rise in demand for natural and organic juices. This trend is driven by a growing awareness of the negative health effects of excessive sugar consumption, as well as a desire for more sustainable and environmentally friendly products. As a result, there has been a shift towards juices made from fresh fruits and vegetables, with no added sugars or preservatives.

Trends in the market: One of the key trends in the Danish Juices market is the rise of functional juices. These are juices that are fortified with additional nutrients and ingredients, such as vitamins, minerals, and antioxidants. Functional juices are marketed as providing specific health benefits, such as boosting immunity, improving digestion, or promoting detoxification. This trend is driven by the increasing interest in holistic health and wellness among Danish consumers. Another trend in the market is the growing popularity of cold-pressed juices. Cold-pressed juices are made by using a hydraulic press to extract the juice from fruits and vegetables, without the use of heat. This method is believed to retain more of the nutrients and enzymes present in the fruits and vegetables, resulting in a higher quality juice. Cold-pressed juices are often marketed as being more natural and nutritious than traditional juices.

Local special circumstances: Denmark has a strong tradition of organic farming and sustainable agriculture, which has influenced consumer preferences in the Juices market. Danish consumers are increasingly seeking out organic and locally sourced products, including juices. This preference for organic and locally produced juices is driven by a desire to support local farmers and reduce the environmental impact of food production.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Denmark have also contributed to the growth of the Juices market. Danish consumers have more purchasing power and are willing to spend more on premium and healthier products, including juices. Additionally, the government's focus on promoting healthy lifestyles and reducing the consumption of sugary drinks has created a favorable environment for the growth of the Juices market. In conclusion, the Juices market in Denmark is experiencing growth due to changing consumer preferences towards healthier and more natural beverage options. Danish consumers are increasingly seeking out organic, locally sourced, and functional juices, driven by a growing awareness of health and wellness. The rise of cold-pressed juices and the government's focus on reducing sugar consumption also contribute to the growth of the market. With a strong economy and high disposable income levels, Danish consumers are willing to spend more on premium and healthier juice options.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.