Ready-to-Drink (RTD) Coffee & Tea - Denmark

The Ready-to-Drink (RTD) Coffee & Tea market in Denmark has been experiencing significant growth in recent years.

Customer preferences: Danish consumers have shown a growing interest in convenience and on-the-go products, which has contributed to the rise in popularity of ready-to-drink coffee and tea. The busy lifestyles of Danish consumers have led to an increased demand for convenient and portable beverages that can be consumed anytime and anywhere.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Denmark is the shift towards healthier and more natural options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and artificial additives. As a result, companies in the market have been introducing products that are made with natural ingredients and have reduced sugar content. This trend is in line with the global movement towards healthier lifestyles and the increasing demand for clean label products. Another trend in the market is the growing popularity of specialty and premium RTD coffee and tea products. Danish consumers are willing to pay a premium for high-quality and unique beverages that offer a superior taste experience. This trend is driven by the increasing interest in gourmet coffee and tea, as well as the desire for indulgent and luxurious products.

Local special circumstances: Denmark is known for its strong coffee culture, with coffee being an integral part of Danish daily life. The popularity of coffee in Denmark has created a favorable environment for the growth of the RTD Coffee market. Danish consumers have a sophisticated palate when it comes to coffee, and they appreciate the quality and taste of premium coffee. This has led to the introduction of a wide range of RTD coffee products that cater to the preferences of Danish consumers.

Underlying macroeconomic factors: The strong economy in Denmark has also played a role in the growth of the RTD Coffee & Tea market. With a high disposable income and a high standard of living, Danish consumers have the purchasing power to indulge in premium and specialty beverages. Additionally, the increasing number of young professionals and students in the country has contributed to the demand for convenient and portable beverages. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Denmark has been driven by customer preferences for convenience and on-the-go products, as well as the growing interest in healthier and premium options. The strong coffee culture in Denmark and the country's strong economy have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.