Ready-to-Drink (RTD) Coffee - Denmark

The Ready-to-Drink (RTD) Coffee market in Denmark has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons behind the growth of the RTD Coffee market in Denmark is the changing preferences of consumers. Danish consumers are increasingly seeking convenient and on-the-go options for their coffee consumption. RTD Coffee provides a quick and easy solution for busy individuals who want to enjoy a cup of coffee without the hassle of brewing it themselves. Additionally, the younger generation in Denmark, who are more inclined towards trying new and innovative products, are also driving the demand for RTD Coffee.

Trends in the market: The RTD Coffee market in Denmark is witnessing several trends. One of the major trends is the increasing demand for cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smooth and less acidic flavor. This trend is in line with the growing preference for healthier and less sugary beverages among Danish consumers. Another trend in the market is the rise of plant-based RTD Coffee products. As the demand for plant-based alternatives continues to grow, coffee companies are introducing RTD Coffee options made with plant-based milk alternatives such as almond, oat, and soy milk. This trend caters to the increasing number of consumers in Denmark who follow a vegan or vegetarian lifestyle, or are simply looking for dairy-free options.

Local special circumstances: Denmark is known for its strong coffee culture, with Danes being among the highest coffee consumers in the world. This cultural preference for coffee creates a favorable environment for the growth of the RTD Coffee market. Additionally, Denmark has a well-developed retail infrastructure, with a high number of convenience stores and supermarkets, making it easy for consumers to access and purchase RTD Coffee products.

Underlying macroeconomic factors: The growth of the RTD Coffee market in Denmark can also be attributed to underlying macroeconomic factors. Denmark has a strong economy and high disposable income levels, which enables consumers to indulge in premium and convenient coffee products. Furthermore, the increasing urbanization and busy lifestyles in Denmark contribute to the demand for on-the-go and ready-to-drink options, including RTD Coffee. In conclusion, the Ready-to-Drink (RTD) Coffee market in Denmark is experiencing growth due to changing customer preferences, including the demand for convenience and on-the-go options. The market is also influenced by trends such as the popularity of cold brew coffee and the rise of plant-based alternatives. Denmark's strong coffee culture, well-developed retail infrastructure, and favorable macroeconomic factors further contribute to the growth of the RTD Coffee market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.