Non-Alcoholic Drinks - Italy | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$11.42bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$12.44bn in 2024.
Revenue, combined amounts to US$23.86bn in 2024.
The revenue, at home is expected to grow annually by -5.02% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$194.60 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 17.10bn L by 2024.
Volume, out-of-home is expected to amount to 2.35bn L in 2024.
Volume, combined is expected to amount to 19.45bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.3% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 291.40L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Italy is experiencing steady growth and development, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Non-Alcoholic Drinks market in Italy are shifting towards healthier and more natural options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This has led to an increased demand for products such as fruit juices, herbal teas, and infused waters. Additionally, there is a growing interest in functional beverages that offer specific health benefits, such as probiotic drinks and energy-boosting beverages. Trends in the Non-Alcoholic Drinks market in Italy reflect the global market trends, but with a local twist. One of the key trends is the rise of premium and artisanal beverages. Italian consumers appreciate high-quality products and are willing to pay a premium for drinks that are made with care and attention to detail. This has created opportunities for small, local producers to thrive and cater to niche markets. Another trend is the growing popularity of non-alcoholic alternatives to traditional alcoholic beverages. As more people choose to abstain from or reduce their alcohol consumption, there is a demand for non-alcoholic versions of popular drinks such as beer, wine, and cocktails. Local special circumstances in Italy also play a role in shaping the Non-Alcoholic Drinks market. Italy has a rich culinary tradition and a culture that values food and beverage as an important part of daily life. This creates a favorable environment for the development of new and innovative drink concepts. Additionally, Italy is known for its strong coffee culture, and this has influenced the demand for non-alcoholic coffee-based beverages such as cold brews and coffee-flavored sodas. Underlying macroeconomic factors are also contributing to the growth of the Non-Alcoholic Drinks market in Italy. The country has a stable economy with a high standard of living, which allows consumers to have disposable income to spend on premium and healthier beverage options. Furthermore, the tourism industry in Italy is thriving, attracting visitors from all over the world who are interested in experiencing the country's food and drink culture. This has created a demand for non-alcoholic drinks that showcase the best of Italian flavors and traditions. In conclusion, the Non-Alcoholic Drinks market in Italy is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is characterized by a shift towards healthier and more natural options, the rise of premium and artisanal beverages, and the growing popularity of non-alcoholic alternatives to traditional alcoholic drinks. Italy's rich culinary tradition, strong coffee culture, stable economy, and thriving tourism industry all contribute to the growth and development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.