Non-Alcoholic Drinks - Gambia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$129.80m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$10.21m in 2024.
Revenue, combined amounts to US$140.00m in 2024.
The revenue, at home is expected to grow annually by 7.96% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$45.68 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 121.10m L by 2024.
Volume, out-of-home is expected to amount to 1.99m L in 2024.
Volume, combined is expected to amount to 123.10m L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 2.2% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 42.61L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Gambia has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Gambia, there is a growing demand for healthier beverage options, which has led to an increased consumption of non-alcoholic drinks. Customers are becoming more conscious about their health and are actively seeking out beverages that are low in sugar and artificial additives. This has resulted in a shift towards natural and organic drinks, such as fruit juices and herbal teas. Additionally, there is a rising interest in functional beverages that offer specific health benefits, such as energy drinks and vitamin-infused waters.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Gambia is the increasing popularity of locally sourced and traditional beverages. Gambia has a rich cultural heritage and customers are increasingly interested in exploring traditional drinks that are unique to the country. This trend is driven by a desire to support local businesses and promote sustainability. Traditional beverages such as baobab juice and hibiscus tea have gained popularity among both locals and tourists. Another trend in the market is the growing demand for ready-to-drink beverages. Convenience is a key factor driving customer preferences, and ready-to-drink options provide a quick and easy solution for those on the go. This trend is particularly evident among the younger population who have busy lifestyles and are looking for convenient options.

Local special circumstances: Gambia's warm climate and tourism industry play a significant role in shaping the Non-Alcoholic Drinks market. The country's tropical weather encourages the consumption of refreshing beverages, such as fruit juices and iced teas. Additionally, Gambia attracts a large number of tourists each year, who often seek out local beverages to experience the authentic flavors of the country. This presents opportunities for local beverage manufacturers to cater to the needs of both locals and tourists.

Underlying macroeconomic factors: Gambia's stable economic growth and rising disposable incomes have contributed to the development of the Non-Alcoholic Drinks market. As the economy continues to improve, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. This has led to an increase in the number of international and local brands entering the market, offering a wide range of choices to customers. In conclusion, the Non-Alcoholic Drinks market in Gambia is witnessing growth due to changing customer preferences towards healthier options, the popularity of traditional and locally sourced beverages, the demand for ready-to-drink options, and the country's warm climate and tourism industry. The stable economic growth and rising disposable incomes in Gambia have also played a significant role in driving the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.