Non-Alcoholic Drinks - Eastern Asia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$215.00bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$52.50bn in 2024.
Revenue, combined amounts to US$267.50bn in 2024.
The revenue, at home is expected to grow annually by 3.32% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$131.60 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 167.90bn L by 2024.
Volume, out-of-home is expected to amount to 18.52bn L in 2024.
Volume, combined is expected to amount to 186.40bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 1.7% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 102.70L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Eastern Asia has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Eastern Asia have shifted towards healthier beverage options. Consumers are becoming more health-conscious and are actively seeking out non-alcoholic drinks that offer nutritional benefits. This trend is driven by a growing awareness of the importance of maintaining a healthy lifestyle and the desire to reduce the consumption of sugary and carbonated beverages. As a result, there has been an increased demand for non-alcoholic drinks that are low in sugar, natural, and organic. One of the key trends in the Non-Alcoholic Drinks market in Eastern Asia is the rising popularity of tea-based beverages. Tea has long been a traditional and popular beverage in the region, and it has now become a trendy and healthy alternative to sugary drinks. Green tea, in particular, is known for its health benefits and is widely consumed. In addition to traditional tea, there has been a surge in the popularity of herbal teas and fruit-infused teas, which offer a variety of flavors and health benefits. Another trend in the market is the growing demand for functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These include energy drinks, sports drinks, and drinks with added vitamins and minerals. Eastern Asian consumers are increasingly seeking out these functional beverages to support their active lifestyles and to enhance their overall well-being. Local special circumstances in Eastern Asia have also contributed to the development of the Non-Alcoholic Drinks market. For example, in countries like China, there is a strong tea-drinking culture that has been passed down through generations. This cultural preference for tea has created a favorable environment for the growth of the Non-Alcoholic Drinks market, particularly in the tea segment. Underlying macroeconomic factors have also played a role in the development of the Non-Alcoholic Drinks market in Eastern Asia. Rising disposable incomes and an expanding middle class have led to increased consumer spending on premium and healthier beverages. Additionally, rapid urbanization and changing lifestyles have created a demand for convenient and on-the-go beverage options, such as bottled teas and ready-to-drink coffees. In conclusion, the Non-Alcoholic Drinks market in Eastern Asia is experiencing growth due to shifting customer preferences towards healthier options, the rise in popularity of tea-based and functional beverages, local special circumstances such as tea-drinking culture, and underlying macroeconomic factors such as rising disposable incomes and changing lifestyles. This market is expected to continue to expand as consumers in the region increasingly prioritize their health and well-being.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.