Bottled Water - Burkina Faso

Burkina Faso

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$321.40m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$16.57m in 2024.
Revenue, combined amounts to US$338.00m in 2024.
The revenue, at home is expected to grow annually by 2.89% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$63bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$13.48 are generated in 2024.
In the Bottled Water market, volume, at home is expected to amount to 244.00m L by 2024.
Volume, out-of-home is expected to amount to 4.44m L in 2024.
Volume, combined is expected to amount to 248.40m L in 2024.
The Bottled Water market is expected to show a volume growth, at home of 1.5% in 2025.0.
The average volume per person, at home in the Bottled Water market is expected to amount to 10.23L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Bottled Water market in Burkina Faso is experiencing significant growth and development.

Customer preferences: Burkina Faso has a predominantly young population, with a growing middle class and increasing urbanization. As a result, there is a rising demand for convenience and healthy beverage options. Bottled water is seen as a safe and convenient alternative to tap water, which is often unreliable and of questionable quality. Consumers are also becoming more health-conscious and are choosing bottled water as a healthier option compared to sugary drinks or other packaged beverages.

Trends in the market: One of the key trends in the bottled water market in Burkina Faso is the increasing popularity of packaged drinking water in smaller sizes. This is driven by the need for on-the-go hydration and the affordability of smaller bottles. In addition, flavored and infused water products are gaining traction among consumers who are looking for more variety and taste options.

Local special circumstances: Burkina Faso is a landlocked country with limited access to natural water sources. This makes the availability of clean and safe drinking water a challenge, especially in rural areas. As a result, bottled water has become an essential commodity for many Burkinabe households. The government has also been actively promoting the consumption of bottled water as part of its efforts to improve access to safe drinking water.

Underlying macroeconomic factors: The economic growth in Burkina Faso has led to an increase in disposable income, allowing more consumers to afford bottled water. Additionally, the country has witnessed a steady influx of tourists and expatriates, further driving the demand for bottled water. The government's focus on improving infrastructure and the overall business environment has also contributed to the growth of the bottled water market. In conclusion, the Bottled Water market in Burkina Faso is experiencing growth due to the rising demand for convenience and healthy beverage options. Factors such as the young population, increasing urbanization, and limited access to clean drinking water contribute to the popularity of bottled water. The market is also witnessing trends such as the demand for smaller-sized bottles and flavored water products. With the favorable macroeconomic factors and government support, the bottled water market in Burkina Faso is expected to continue its growth trajectory.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.