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Toasters - EU-27

EU-27
  • In 2024, the revenue in the Toasters market in the EU-2.93% amounts to US$429.70m.
  • It is projected that the market will experience an annual growth rate of 2.93% (CAGR 2024-2029).
  • When compared globally, China generates the highest revenue in the Toasters market, reaching US$876m in 2024.
  • In terms of per household revenues, the Toasters market generates US$2.20 in 2024, taking into account the total number of households in the EU-2.93%.
  • By 2029, the volume in the Toasters market is expected to reach 11.7m pieces units.
  • Additionally, the segment is anticipated to have a volume growth of 0.4% in 2025.0.
  • The average volume per household in the Toasters market is expected to be 0.06pieces units in 2024 in the EU-2.93%.
  • In Germany, there is a growing trend towards high-end, multi-functional toasters that offer innovative features and sleek designs.

Definition: The market for toasters encompasses a range of electric models designed for household use, including two-slice and four-slice toasters, as well as toaster ovens.

Additional information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

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In-Scope

  • Electric toasters
  • Toaster ovens

Out-Of-Scope

  • Sandwich makers
  • Electric grills and roasters
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Volume

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Price

    Most recent update: May 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: May 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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