Skip to main content
  1. Market Insights
  2. Consumer
  3. Household Appliances
  4. Small Appliances

Hair Dryers - EU-27

EU-27
  • In 2024, the Hair Dryers market in EU-27 is projected to generate a revenue of US$854.70m.
  • This market is expected to witness an annual growth rate of 3.31% from 2024 to 2029 (CAGR 2024-2029).
  • Comparatively, China leads the global market with a revenue of US$2bn in 2024.
  • In terms of per household revenues, the Hair Dryers market is estimated to generate US$4.38 in 2024.
  • By 2029, the volume of the Hair Dryers market is anticipated to reach 22.8m pieces units.
  • However, in 2025.0, a slight decline in volume growth of -0.2% is expected.
  • On average, each household in the EU-27 is predicted to have a volume of 0.12pieces units in the Hair Dryers market by 2024.
  • In Germany, there is a growing trend towards eco-friendly hair dryers, with consumers prioritizing energy efficiency and sustainability.

Definition: The market for hair dryers encompasses various electric models designed for household use, intended to quickly and efficiently dry hair. Not included within this category are electric heat-inducing hair styling tools, such as flat irons, curling irons, and other similar devices.

Additional information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

For more information on the displayed data, please use the info button right next to the boxes.

In-Scope

  • Hair dryers

Out-Of-Scope

  • Curling irons
  • Flat irons
Russia-Ukraine War and Market Outlooks 2022 - Cover

Market Insights report

Russia-Ukraine War and Market Outlooks 2022

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Volume

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Price

    Most recent update: May 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: May 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Russia-Ukraine War and Market Outlooks 2022 - BackgroundRussia-Ukraine War and Market Outlooks 2022 - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.