Home & Laundry Care - Senegal | Statista Market Forecast

In Senegal, the revenue generated in the Home & Laundry Care market is estimated to be US$192.10m in 2024.
It is projected to experience an annual growth rate of 5.32% (CAGR 2024-2029).
The largest segment in this market is the Laundry Care segment, which is expected to have a market volume of US$108.90m in 2024.
When compared globally, United States generates the highest revenue in this market, amounting to US$32bn in 2024.
In terms of per capita revenue, in Senegal generates US$10.54 per person in 2024.
Regarding online sales, it is estimated that 3.8% of the total revenue in the Home & Laundry Care market will come from online sales by 2024.
Despite the cultural preference for traditional laundry methods in Senegal, there is a growing demand for eco-friendly and sustainable home and laundry care products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Senegal is witnessing moderate growth, influenced by a rising middle class, increased urbanization, and growing awareness of hygiene. Consumers are increasingly seeking effective and convenient cleaning solutions, driving demand across various categories.

Customer preferences: Consumers in Senegal are increasingly prioritizing eco-friendly and sustainable Home & Laundry Care products, reflecting a growing awareness of environmental issues and health. This trend is evident among younger demographics who are more inclined to choose biodegradable detergents and refillable packaging options. Additionally, the rise of urban living is influencing preferences for space-saving and multifunctional cleaning solutions, as households seek efficiency in smaller living environments. Overall, cultural values surrounding cleanliness and wellness are shaping these evolving consumer behaviors.

Trends in the market: In Senegal, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly and sustainable products, driven by a heightened awareness of environmental and health issues. Younger consumers are increasingly opting for biodegradable detergents and refillable packaging, signaling a commitment to sustainability. Concurrently, urbanization is fostering a demand for space-saving and multifunctional cleaning solutions, as households adapt to smaller living spaces. These trends underscore the importance of cleanliness and wellness in cultural values, presenting significant opportunities for industry stakeholders to innovate and align their offerings with evolving consumer preferences.

Local special circumstances: In Senegal, the Home & Laundry Care market is shaped by a blend of cultural traditions and modern influences, with a strong emphasis on communal living and shared resources. The preference for natural cleaning agents reflects local customs favoring traditional, herbal remedies, which consumers believe are safer for health and the environment. Additionally, regulatory initiatives aimed at reducing plastic waste are prompting companies to innovate with refill stations and eco-friendly packaging. These distinct factors create a dynamic market landscape that prioritizes sustainability while honoring local practices.

Underlying macroeconomic factors: The Home & Laundry Care market in Senegal is influenced by several macroeconomic factors, including national economic stability, consumer income levels, and inflation rates. As the economy gradually grows, increased disposable income enables consumers to explore a broader range of cleaning products. Furthermore, fiscal policies promoting sustainable practices and local manufacturing bolster market innovation. Global trends such as the shift towards eco-friendly products and rising awareness of health impacts also resonate with Senegalese consumers. These elements collectively foster a market environment that prioritizes affordability, sustainability, and cultural relevance, shaping consumer preferences and purchasing behaviors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.