Home & Laundry Care - Malta | Statista Market Forecast

In 2024, the revenue in the Home & Laundry Care market in Malta amounts to US$32.27m.
It is projected that the market will experience an annual growth rate of 2.55% (CAGR 2024-2029).
The largest segment in this market is Laundry Care, which is estimated to have a market volume of US$17.29m in 2024.
When compared globally, United States generates the highest revenue in this market, with US$32bn in 2024.
Considering the total population figures, the per person revenue in Malta is US$60.13 in 2024.
Furthermore, it is anticipated that online sales will contribute 8.5% of the total revenue in the Home & Laundry Care market by 2024.
Maltese consumers are increasingly seeking eco-friendly and natural home and laundry care products to align with their commitment to sustainability.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Malta is witnessing mild growth, influenced by factors such as increasing consumer awareness of hygiene, the rise of eco-friendly products, and the convenience of online shopping, which enhance overall market accessibility and appeal.

Customer preferences: Consumers in Malta are increasingly prioritizing sustainable home and laundry care solutions, reflecting a growing awareness of environmental impact and health. This shift is evident in the rising demand for biodegradable detergents and refillable packaging, appealing to eco-conscious shoppers. Additionally, younger demographics are gravitating towards brands that emphasize transparency and ethical sourcing. The convenience of e-commerce is further shaping preferences, as more consumers opt for online subscriptions for regular deliveries of their preferred eco-friendly products, enhancing their shopping experience.

Trends in the market: In Malta, the Home & Laundry Care market is experiencing a notable shift towards sustainable products, with consumers increasingly favoring eco-friendly detergents and packaging solutions. This trend is fueled by heightened environmental awareness and a desire for healthier living. Additionally, younger consumers are gravitating towards brands that prioritize transparency in sourcing and ingredient safety. The rise of e-commerce is transforming shopping habits, as many opt for online subscriptions for convenient access to their preferred sustainable products. This evolution presents significant opportunities for brands to innovate and align with consumer values, ultimately reshaping market dynamics.

Local special circumstances: In Malta, the Home & Laundry Care market is influenced by the island's limited natural resources and high population density, prompting a shift toward eco-friendly products that reduce environmental impact. The cultural emphasis on family and home care drives demand for safe, effective cleaning solutions. Additionally, Malta's regulatory framework encourages sustainability, with government initiatives promoting eco-labeling and waste reduction. These factors create a unique landscape where brands can thrive by aligning with consumer values and navigating local sustainability expectations.

Underlying macroeconomic factors: The Home & Laundry Care market in Malta is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and global sustainability trends. The island's economic health, characterized by steady GDP growth and low unemployment rates, boosts consumer confidence and spending on household products. Additionally, fiscal policies promoting green initiatives and sustainable practices enhance the demand for eco-friendly cleaning solutions. Global trends toward environmental responsibility and the increasing awareness of health and safety issues further drive consumer preferences for safe, effective products, shaping a competitive landscape for brands that prioritize sustainability and innovation.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.