Laundry Care - APAC

APAC

Highlights

Revenue in the Laundry Care market amounts to US$39.66bn in 2024. The market is expected to grow annually by 3.69% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$16bn in 2024).
In relation to total population figures, per person revenues of US$9.25 are generated in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Laundry Care Market within the Home & Laundry Care sector in APAC is experiencing mild growth, influenced by factors such as changing consumer preferences, increased urbanization, and the rising demand for eco-friendly and convenient laundry solutions.

Customer preferences: Consumers in the APAC Laundry Care Market are increasingly prioritizing sustainability, leading to a rise in demand for eco-friendly detergents and packaging. Additionally, the influence of urban living has shifted preferences towards compact, multifunctional laundry appliances that save space and time. Cultural nuances, such as traditional laundry practices, are evolving as convenience becomes paramount, with consumers favoring laundry services and products that integrate technology for effortless use. This shift reflects a broader trend towards efficiency and environmental consciousness.

Trends in the market: In the APAC Laundry Care Market, there is a notable shift towards sustainable products, with consumers favoring eco-friendly detergents and biodegradable packaging. The trend of urbanization is driving demand for space-saving, multifunctional laundry appliances that enhance convenience and efficiency. Additionally, traditional laundry methods are evolving as consumers increasingly opt for technologically advanced solutions, such as smart washing machines and laundry services. This trajectory underscores the importance of sustainability and innovation, compelling industry stakeholders to adapt their offerings to meet changing consumer preferences and environmental standards.

Local special circumstances: In China, the Laundry Care Market is significantly influenced by rapid urbanization and a growing middle class, which drives demand for high-efficiency laundry appliances that save space and energy. Cultural factors, such as the emphasis on cleanliness and hygiene, promote the use of premium laundry products. Meanwhile, stringent regulations regarding chemical usage in detergents push manufacturers to innovate with biodegradable and eco-friendly formulations. These unique local factors shape consumer preferences and compel brands to tailor their offerings to align with environmental and cultural expectations.

Underlying macroeconomic factors: The Laundry Care Market in the APAC region is shaped by macroeconomic factors such as rising disposable incomes, urbanization rates, and shifts in consumer spending patterns. Economic growth in countries like India and Indonesia is fostering a demand for premium laundry products, while fiscal policies that promote sustainability encourage investment in eco-friendly formulations. Additionally, global supply chain dynamics and inflationary pressures impact raw material costs, influencing product pricing. The increasing awareness of hygiene post-pandemic further drives demand, compelling brands to innovate and adapt to evolving consumer preferences in this competitive landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.