Skip to main content
  1. Market Insights
  2. Consumer
  3. Home & Laundry Care

Household Cleaners - Mongolia

Mongolia
  • In Mongolia, the Household Cleaners market is projected to generate a revenue of US$18.80m in 2024.
  • It is anticipated to experience an annual growth rate of 3.91% (CAGR 2024-2029).
  • When compared globally, United States leads the market with a revenue of US$8bn in 2024.
  • In terms of per capita figures, the revenue generated per person in Mongolia is estimated to be US$5.38 in 2024.
  • "Mongolia's household cleaners market is experiencing a growing demand for eco-friendly and sustainable products."

Definition:

The Household Cleaners market covers all consumer products used for the cleaning of surfaces, windows, and toilets. Special cleaning agents, such as beeswax, auxiliary products for cleaning (e.g., mops and brooms), products sold in wholesale quantities, and household cleaning services are not included. Home & Laundry Care's second largest market is household cleaning detergents.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Surface cleaners
  • Floor care
  • Toilet care
  • Window cleaning products

Out-Of-Scope

  • Polishes (for floor cleaning/care or furniture)
  • Cleaning equipment (e.g. mops or cleaning cloths)
  • Professional products for bulk consumers (B2B)
Household Cleaners: market data & analysis - Cover

Market Insights report

Household Cleaners: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Household Cleaners Market within the Home & Laundry Care segment in Mongolia is witnessing mild growth, influenced by factors such as increased urbanization, rising disposable incomes, and a growing awareness of hygiene standards among consumers.

    Customer preferences:
    Consumers in Mongolia are increasingly favoring eco-friendly and sustainable household cleaners, reflecting a growing awareness of environmental issues and health concerns. This shift is influenced by younger demographics who prioritize natural ingredients and minimal packaging. Additionally, the rise of e-commerce has made these products more accessible, prompting a change in purchasing behavior. As urbanization continues, busy lifestyles are driving demand for efficient, multi-purpose cleaning solutions that save time while ensuring safety and hygiene in the home.

    Trends in the market:
    In Mongolia, the Household Cleaners Market is experiencing a notable shift towards eco-friendly and sustainable products, as consumers increasingly demand cleaners made from natural ingredients. This trend is significantly driven by younger generations who are more environmentally conscious and prioritize minimal packaging. Additionally, the growth of e-commerce platforms has enhanced accessibility to these sustainable options, influencing purchasing behavior. Urbanization and fast-paced lifestyles are further propelling the need for efficient, multi-purpose cleaning solutions that ensure hygiene while saving time, posing both opportunities and challenges for industry stakeholders to innovate and adapt.

    Local special circumstances:
    In Mongolia, the Household Cleaners Market is characterized by unique geographical and cultural factors that shape consumer preferences and behaviors. The harsh climate, with extreme temperatures and dust storms, drives the demand for effective cleaning solutions that can withstand local conditions. Culturally, there is a strong emphasis on traditional practices and natural remedies, influencing a shift towards eco-friendly products. Moreover, regulatory frameworks are increasingly promoting sustainable practices, pushing manufacturers to innovate while responding to a growing awareness of health and environmental impacts.

    Underlying macroeconomic factors:
    The Household Cleaners Market in Mongolia is significantly influenced by macroeconomic factors such as national economic stability, consumer purchasing power, and global economic trends. Economic growth, fueled by increased foreign investment and mining activities, has improved disposable incomes, allowing consumers to invest in quality cleaning products. Conversely, economic fluctuations can impact spending habits, leading to a preference for cost-effective solutions. Additionally, global shifts toward sustainability are prompting local manufacturers to adapt, aligning with international eco-friendly standards. Changes in fiscal policies, particularly those encouraging sustainable practices, further drive innovation in the market, shaping consumer choices and market dynamics.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

    Consumer

    Access more Market Insights on Consumer topics with our featured report

    Household Cleaners: market data & analysis - BackgroundHousehold Cleaners: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.