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Household Cleaners - Kazakhstan

Kazakhstan
  • In Kazakhstan, the revenue in the Household Cleaners market is projected to reach US$119.50m in 2024.
  • It is anticipated that the market will experience an annual growth rate of 3.19% (CAGR 2024-2029).
  • When comparing globally, United States generates the highest revenue in this market, with US$8bn in 2024.
  • In terms of per capita figures, the revenue generated per person is US$6.03 in 2024.
  • Kazakhstan's growing middle class is driving increased demand for eco-friendly household cleaners.

Definition:

The Household Cleaners market covers all consumer products used for the cleaning of surfaces, windows, and toilets. Special cleaning agents, such as beeswax, auxiliary products for cleaning (e.g., mops and brooms), products sold in wholesale quantities, and household cleaning services are not included. Home & Laundry Care's second largest market is household cleaning detergents.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Surface cleaners
  • Floor care
  • Toilet care
  • Window cleaning products

Out-Of-Scope

  • Polishes (for floor cleaning/care or furniture)
  • Cleaning equipment (e.g. mops or cleaning cloths)
  • Professional products for bulk consumers (B2B)
Household Cleaners: market data & analysis - Cover

Market Insights report

Household Cleaners: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Household Cleaners Market within the Home & Laundry Care sector in Kazakhstan is witnessing moderate growth, influenced by increasing urbanization, a shift towards eco-friendly products, and heightened consumer awareness of hygiene and cleanliness standards.

    Customer preferences:
    Consumers in Kazakhstan are increasingly favoring eco-friendly household cleaners, reflecting a growing awareness of environmental issues and health concerns. This trend is particularly pronounced among younger demographics, who prioritize sustainability in their purchasing decisions. Additionally, urbanization is leading to smaller living spaces, prompting a demand for multipurpose cleaning products that offer convenience and efficiency. Cultural shifts towards cleanliness and hygiene, driven by recent health crises, further amplify the adoption of innovative and effective cleaning solutions.

    Trends in the market:
    In Kazakhstan, the Household Cleaners Market is experiencing a notable shift towards eco-friendly products, driven by a heightened consumer awareness of environmental and health impacts. This trend is gaining momentum, especially among younger consumers who prioritize sustainability in their buying habits. As urbanization continues, the demand for multipurpose cleaning solutions is increasing, catering to smaller living spaces and the need for efficiency. Furthermore, cultural shifts emphasizing cleanliness and hygiene, spurred by recent health crises, are leading to a greater acceptance of innovative cleaning technologies, presenting new opportunities for industry stakeholders to develop and market effective, sustainable products.

    Local special circumstances:
    In Kazakhstan, the Household Cleaners Market is shaped by unique geographical and cultural factors that influence consumer preferences. The vastness of the country and varying climate conditions necessitate versatile cleaning products capable of addressing diverse needs, from urban apartments to rural homes. Culturally, there is a strong emphasis on hospitality and cleanliness, driving demand for effective cleaning solutions. Additionally, regulatory initiatives promoting environmental sustainability are encouraging manufacturers to innovate, fostering a shift towards biodegradable and natural ingredients in household cleaners, aligning with global eco-conscious trends.

    Underlying macroeconomic factors:
    The Household Cleaners Market in Kazakhstan is significantly influenced by macroeconomic factors such as economic stability, consumer spending patterns, and regulatory frameworks. The national economic health, characterized by GDP growth and inflation rates, impacts disposable income levels, thereby affecting purchasing decisions for cleaning products. Furthermore, fiscal policies promoting domestic manufacturing and sustainable practices bolster local production of eco-friendly cleaners. Global trends towards sustainability and health consciousness also resonate with Kazakh consumers, driving demand for innovative and effective cleaning solutions that align with both cultural values and environmental concerns.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Household Cleaners: market data & analysis - BackgroundHousehold Cleaners: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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