Household Cleaners - Eastern Asia

Eastern Asia

Highlights

In 2024, the revenue in the Household Cleaners market in Eastern Asia amounts to US$4.97bn.
It is projected to experience an annual growth rate of 2.70% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in the market, reaching US$8bn in 2024.
In terms of per capita figures, in 2024, each person in Eastern Asia generates US$3.04 in revenue in the Household Cleaners market.
In Eastern Asia, the demand for eco-friendly household cleaners is on the rise, driven by a growing awareness of environmental sustainability in countries like Japan and South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Household Cleaners Market within the Home & Laundry Care sector in Eastern Asia is experiencing mild growth, influenced by factors such as changing consumer preferences, increasing awareness of hygiene, and the rise of eco-friendly cleaning products.

Customer preferences: Consumers in Eastern Asia are increasingly prioritizing sustainability and health in their household cleaning choices, leading to a surge in demand for eco-friendly and non-toxic products. This shift is influenced by rising environmental consciousness among younger demographics and urban populations. Additionally, the growing trend of minimalism is prompting consumers to seek multifunctional cleaning products that reduce clutter. Furthermore, the emphasis on hygiene, particularly post-pandemic, is driving the adoption of advanced cleaning technologies and antibacterial formulations in households.

Trends in the market: In Eastern Asia, the Household Cleaners Market within the Home & Laundry Care sector is experiencing a notable shift towards eco-friendly and non-toxic products as consumers prioritize sustainability and health in their cleaning choices. This trend is particularly pronounced among younger and urban demographics who are increasingly environmentally conscious. Furthermore, the rise of minimalism is driving demand for multifunctional cleaning solutions that minimize clutter. The emphasis on hygiene, especially in a post-pandemic context, is accelerating the adoption of advanced cleaning technologies and antibacterial formulations, presenting significant opportunities for industry stakeholders to innovate and align their product offerings with evolving consumer preferences.

Local special circumstances: In Eastern Asia, the Household Cleaners Market is significantly influenced by local cultural attitudes towards cleanliness and health, which vary widely across the region. In countries like Japan and South Korea, traditional practices emphasize purification and minimalism, driving demand for eco-friendly products that align with these values. Additionally, stringent government regulations on chemical use in cleaning products are fostering innovation in safer formulations. The rapid urbanization in cities like Shanghai and Seoul is also leading to increased household spending on convenient, multifunctional cleaning solutions that cater to busy lifestyles.

Underlying macroeconomic factors: The Household Cleaners Market in Eastern Asia is shaped by several macroeconomic factors, including economic growth, consumer spending trends, and regulatory frameworks. As economies in the region expand, rising disposable incomes are leading to increased demand for premium and eco-friendly cleaning products. Government policies promoting sustainability and environmental protection further encourage the development of innovative formulations that comply with strict regulations. Urbanization trends are also pivotal, as densely populated areas see a surge in demand for multifunctional cleaning solutions that cater to the fast-paced lifestyles of consumers. Additionally, fluctuating raw material costs and global supply chain dynamics can impact pricing and availability, influencing overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.