Household Cleaners - BRICS

BRICS

Highlights

In 2024, the revenue in the Household Cleaners market in BRICS amounts to US$5.63bn.
It is projected to experience an annual growth rate of 3.09% (CAGR 2024-2029).
When compared globally, United States generates the highest revenue in this market, reaching US$8bn in 2024.
Taking into account the total population, the per person revenue in BRICS is US$1.71 in 2024.
In Brazil, the market for household cleaners is witnessing a surge in demand for eco-friendly and biodegradable products.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Household Cleaners Market within the Home & Laundry Care sector in BRICS nations is experiencing mild growth, influenced by factors such as evolving consumer preferences, increased emphasis on sustainability, and the rising demand for convenient cleaning solutions.

Customer preferences: Consumers in BRICS nations are shifting towards eco-friendly and natural household cleaners, reflecting a growing awareness of environmental sustainability. This trend is driven by younger demographics who prioritize health and wellness, often influenced by social media and peer recommendations. Additionally, urbanization and busy lifestyles are prompting a demand for multi-purpose cleaning solutions that save time. As cultural attitudes towards cleanliness evolve, there is also an increasing preference for products with pleasant fragrances that enhance the home environment.

Trends in the market: In BRICS nations, the Household Cleaners Market is experiencing a notable shift towards eco-friendly and natural products, driven by a rising consumer consciousness regarding environmental sustainability. Younger consumers, heavily influenced by social media, are increasingly prioritizing health and wellness in their purchasing decisions. This trend is coupled with urbanization, leading to a demand for multi-purpose cleaning solutions that cater to fast-paced lifestyles. Furthermore, the growing preference for pleasant fragrances reflects evolving cultural attitudes towards cleanliness, presenting significant opportunities for industry stakeholders to innovate and expand product lines.

Local special circumstances: In Brazil, the Household Cleaners Market is influenced by the vibrant cultural emphasis on home aesthetics and cleanliness, leading to a high demand for innovative cleaning products with appealing designs. The tropical climate necessitates effective solutions for humidity-related issues, driving interest in mold-resistant and antibacterial cleaners. In South Africa, regulatory frameworks promoting eco-friendly products are shaping consumer preferences, while the diverse population drives demand for products that cater to various cultural cleaning practices. These local factors uniquely position the BRICS nations within the global household cleaners landscape.

Underlying macroeconomic factors: The Household Cleaners Market within the BRICS nations is significantly influenced by macroeconomic factors such as economic growth rates, consumer spending patterns, and regulatory environments. As these countries experience varying levels of economic stability, fluctuations in disposable income directly affect consumer purchasing behavior and preferences for premium cleaning products. Additionally, government initiatives promoting sustainability and eco-friendly practices are reshaping market dynamics, especially in South Africa and Brazil. Furthermore, inflation rates and currency fluctuations impact pricing strategies and competitiveness, influencing overall market performance across the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.