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Household Cleaners - Benelux

Benelux
  • In Benelux, the revenue in the Household Cleaners market is projected to reach US$546.90m in 2024.
  • It is anticipated that the market will experience an annual growth rate of 2.01% (CAGR 2024-2029).
  • Comparatively, United States generates the highest revenue in this market, reaching US$8bn in 2024.
  • In terms of per person revenues, the figure stands at US$18.20 in 2024.
  • In the Benelux region, there is a growing trend towards eco-friendly household cleaners due to increasing environmental awareness.

Definition:

The Household Cleaners market covers all consumer products used for the cleaning of surfaces, windows, and toilets. Special cleaning agents, such as beeswax, auxiliary products for cleaning (e.g., mops and brooms), products sold in wholesale quantities, and household cleaning services are not included. Home & Laundry Care's second largest market is household cleaning detergents.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Surface cleaners
  • Floor care
  • Toilet care
  • Window cleaning products

Out-Of-Scope

  • Polishes (for floor cleaning/care or furniture)
  • Cleaning equipment (e.g. mops or cleaning cloths)
  • Professional products for bulk consumers (B2B)
Household Cleaners: market data & analysis - Cover

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Household Cleaners: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Household Cleaners Market within the Home & Laundry Care sector in Benelux is witnessing mild growth, influenced by factors such as changing consumer preferences for eco-friendly products, the rise of online shopping, and ongoing health concerns driving demand for effective cleaning solutions.

    Customer preferences:
    Consumers in the Benelux region are increasingly prioritizing eco-friendly and sustainable household cleaners, reflecting a broader cultural shift towards environmental consciousness. This trend is particularly pronounced among younger demographics who favor brands that align with their values. Additionally, the convenience of online shopping is reshaping purchasing behaviors, with many opting for subscription services for regular supplies. Furthermore, heightened awareness of hygiene and health, fueled by recent global events, has intensified the demand for potent yet safe cleaning solutions, influencing brand loyalty.

    Trends in the market:
    In the Benelux region, the Household Cleaners market is experiencing a significant shift towards eco-friendly and sustainable products, driven by a growing consumer preference for environmentally conscious brands. This trend is particularly evident among younger generations who actively seek out products that reflect their values. Additionally, the rise of e-commerce and subscription services is transforming purchasing habits, offering convenience and ensuring consistent supply. Heightened hygiene awareness, spurred by recent global health events, further amplifies demand for effective yet safe cleaning solutions, impacting brand loyalty and encouraging innovation among industry stakeholders.

    Local special circumstances:
    In the Benelux region, the Household Cleaners market is shaped by a strong cultural emphasis on sustainability and environmental stewardship, where consumers prioritize eco-friendly products in their purchasing decisions. Strict regulatory frameworks aimed at reducing harmful chemicals in cleaning agents further encourage brands to innovate towards greener solutions. Moreover, the region's compact urban living spaces influence consumer preferences for multifunctional and space-saving cleaning products, while a high level of internet penetration fosters the growth of e-commerce platforms, enhancing product accessibility and convenience.

    Underlying macroeconomic factors:
    The Household Cleaners market in the Benelux region is significantly influenced by macroeconomic factors such as rising consumer disposable incomes, which enable households to invest in premium eco-friendly cleaning products. Additionally, fluctuating raw material costs due to global supply chain disruptions can impact pricing strategies and profit margins for brands. National fiscal policies promoting sustainable practices and green initiatives further enhance market growth by incentivizing the development of innovative cleaning solutions. Moreover, heightened consumer awareness regarding health and environmental impacts drives demand for safer, non-toxic products, shaping the competitive landscape of the market.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

    Modeling approach:

    Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

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    Household Cleaners: market data & analysis - BackgroundHousehold Cleaners: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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