Outdoor Furniture - Africa

Africa

In Africa, the revenue generated in the Outdoor Furniture market in 2024 amounts to US$1.01bn.
It is projected that the market will experience an annual growth rate of 1.72% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue with US$18,450m in 2024.
In terms of per person revenues, US$0.77 is generated in 2024 when considering the total population figures.
In Africa, the demand for outdoor furniture is rapidly growing as more people embrace outdoor living and seek to create stylish and comfortable outdoor spaces.

Key regions: Brazil, China, France, India, Germany

Market

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Region comparison

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Analyst Opinion

The Outdoor Furniture market in Africa is experiencing significant growth and development due to various factors.

Customer preferences: Customers in Africa are increasingly seeking outdoor furniture that is durable, weather-resistant, and low-maintenance. This is driven by the continent's unique climate, which can be harsh and unpredictable. Additionally, there is a growing demand for outdoor furniture that is aesthetically pleasing and can enhance the overall look and feel of outdoor spaces. Customers are also looking for furniture that offers comfort and functionality, allowing them to relax and enjoy their outdoor spaces to the fullest.

Trends in the market: One of the key trends in the Outdoor Furniture market in Africa is the increasing popularity of eco-friendly and sustainable products. Customers are becoming more conscious of the environmental impact of their purchases and are seeking furniture made from recycled or renewable materials. This trend is driven by a growing awareness of climate change and a desire to reduce carbon footprints. Manufacturers and retailers are responding to this trend by offering a wide range of eco-friendly outdoor furniture options. Another trend in the market is the rise of online shopping. With the increasing availability of internet access and the proliferation of e-commerce platforms, customers in Africa are embracing online shopping for outdoor furniture. This allows them to conveniently browse and compare products, read reviews, and make purchases from the comfort of their own homes. Online retailers are capitalizing on this trend by offering a wide selection of outdoor furniture and providing reliable delivery services to customers across the continent.

Local special circumstances: Africa is a diverse continent with a wide range of climates and landscapes. This diversity creates unique challenges and opportunities for the Outdoor Furniture market. For example, in countries with hot and arid climates, customers may prefer outdoor furniture that is made from materials that are resistant to heat and sun damage. In contrast, in countries with tropical climates, customers may prioritize outdoor furniture that is resistant to humidity and heavy rainfall.

Underlying macroeconomic factors: The Outdoor Furniture market in Africa is also influenced by underlying macroeconomic factors. Economic growth, urbanization, and rising disposable incomes are driving the demand for outdoor furniture in many African countries. As more people move to cities and live in apartments or houses with outdoor spaces, the demand for outdoor furniture is increasing. Additionally, the growth of the tourism industry in Africa is also contributing to the demand for outdoor furniture, as hotels, resorts, and restaurants seek to create attractive outdoor spaces for their guests. In conclusion, the Outdoor Furniture market in Africa is developing rapidly due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customers in Africa seek durable and aesthetically pleasing outdoor furniture, manufacturers and retailers are responding by offering a wide range of eco-friendly options. The rise of online shopping is also transforming the market, allowing customers to conveniently browse and purchase outdoor furniture online. The diverse climates and landscapes in Africa create unique challenges and opportunities for the market, and underlying macroeconomic factors such as economic growth and urbanization are driving the demand for outdoor furniture.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.