Living Room Furniture - Western Africa

Revenue in the Living Room Furniture market in Western Africa amounts to US$2.25bn in 2024.
The market is expected to grow annually by 2.39% (CAGR 2024-2029).
In global comparison, most revenue is generated United States, reaching US$73bn in 2024.
In relation to total population figures, per person revenues of US$5.43 are generated in Western Africa in 2024.
The demand for traditional and handcrafted living room furniture is on the rise in Western Africa, reflecting the region's rich cultural heritage and appreciation for craftsmanship.

Definition:

This Living Room Furniture segment refers to movable objects that are designed to be used in a living room, which is typically a central and multi-functional space in a home. It includes items that are intended to make the room more comfortable and functional, such as seating, tables, and storage unts (e.g., TV stands, console tables, etc.)

Structure:

The Living Room Furniture segment is divided into two subsegments:

The Seats & Sofas subsegment refers to furniture designed for sitting, lounging, or reclining, and typically includes items such as sofas, armchairs, recliners, and ottomans.
The Cabinets, TV Stands, & Side Tables subsegment refers to furniture items that are designed to store or hold various objects such as media equipment, drinks, books, or lamps.

Additional Information:

The Living Room Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Sofas and armchairs, dining chairs
Bar tables and chairs, stools, and benches
Coffee, console, and side tables
TV and media furniture

Consumer electronics
Household appliances
Lamps and lighting
Floor covering

The Living Room Furniture market in Western Africa is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: in Western Africa have shifted towards more modern and stylish living room furniture. Customers are increasingly looking for furniture that combines functionality with aesthetic appeal. This trend is influenced by global design trends and the desire to create a contemporary living space. As a result, there is a growing demand for sleek and minimalist furniture designs, as well as furniture that incorporates innovative features such as built-in storage solutions.

Trends in the market: also play a role in the development of the Living Room Furniture market in Western Africa. One notable trend is the increasing popularity of online shopping. With the rise of e-commerce platforms and the convenience they offer, more customers are choosing to purchase furniture online. This trend is driven by factors such as a wider product selection, competitive pricing, and the ability to easily compare different options. As a result, online retailers are gaining a larger market share in the region. Another trend in the market is the growing focus on sustainability and eco-friendly furniture. Customers in Western Africa are becoming more conscious of the environmental impact of their purchasing decisions and are seeking furniture made from sustainable materials. This trend is driven by factors such as increased awareness of environmental issues, government regulations promoting sustainability, and the desire to support ethical and responsible brands.

Local special circumstances: also contribute to the development of the Living Room Furniture market in Western Africa. One such circumstance is the rapid urbanization in the region. As more people move to cities and urban areas, there is a greater demand for furniture to furnish their homes. Additionally, the rising middle class in Western Africa has led to an increase in disposable income, allowing more individuals to invest in higher-quality and more expensive furniture.

Underlying macroeconomic factors: also play a role in the development of the market. Economic growth in Western Africa has led to an increase in consumer spending power, driving the demand for living room furniture. Additionally, favorable government policies and initiatives aimed at promoting the manufacturing sector have attracted investment and led to the establishment of local furniture manufacturing companies. This has resulted in increased production capacity and a wider range of furniture options available in the market. In conclusion, the Living Room Furniture market in Western Africa is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customers in the region seek more modern and stylish furniture, online shopping becomes increasingly popular, sustainability becomes a key consideration, urbanization and rising disposable income drive demand, and economic growth and government initiatives support the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.