Home Décor - Switzerland | Statista Market Forecast

In 2024, the Home Décor market Segment in Switzerland is projected to generate a revenue of US$783.00m.
This market is anticipated to experience an annual growth rate of 0.77% (CAGR 2024-2029).
When compared globally, United States leads in revenue generation with an estimated amount of US$35bn in 2024.
In terms of per capita revenue, in Switzerland is expected to generate US$88.46 per person in 2024.
Switzerland's home décor market is thriving with a strong emphasis on high-quality craftsmanship and minimalist design.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Switzerland has been experiencing significant growth in recent years. Customer preferences have shifted towards more modern and minimalist designs, with a focus on functionality and sustainability. This trend is in line with global market preferences, where consumers are increasingly seeking products that are both aesthetically pleasing and environmentally friendly. Additionally, the Swiss market is characterized by a strong demand for high-quality and durable home décor products.

Customer preferences: In Switzerland, customers have shown a growing preference for modern and minimalist home décor designs. This can be attributed to the influence of global design trends, as well as the desire for simplicity and functionality in living spaces. Consumers are increasingly looking for products that not only enhance the aesthetics of their homes but also serve a practical purpose. This shift in preferences has led to an increased demand for furniture and accessories that are versatile and can be easily integrated into different interior styles.

Trends in the market: One of the key trends in the Home Décor market in Switzerland is the focus on sustainability. Consumers are becoming more conscious of the environmental impact of their purchasing decisions and are actively seeking out products that are made from eco-friendly materials and produced using sustainable manufacturing processes. This trend is driven by a growing awareness of climate change and the need to reduce carbon emissions. As a result, there has been a rise in the popularity of home décor products made from recycled materials, as well as those that are locally sourced. Another trend in the market is the increasing popularity of online shopping for home décor products. The convenience and wide selection offered by online retailers have made it a preferred choice for many consumers. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online shopping across all sectors. As a result, traditional brick-and-mortar stores are facing challenges in adapting to the changing consumer behavior and are now focusing on enhancing their online presence to remain competitive.

Local special circumstances: Switzerland has a long-standing tradition of craftsmanship and quality, which is reflected in the Home Décor market. Swiss consumers have a strong preference for high-quality and durable products that are built to last. This has created opportunities for local artisans and manufacturers to thrive in the market. Swiss-made home décor products are highly regarded for their craftsmanship and attention to detail, and are often associated with luxury and exclusivity.

Underlying macroeconomic factors: The strong performance of the Swiss economy has also contributed to the growth of the Home Décor market. Switzerland has a high standard of living and a relatively affluent population, which has increased the purchasing power of consumers. Additionally, low unemployment rates and stable economic conditions have created a favorable environment for consumer spending. The Swiss government has also implemented policies to support the growth of small and medium-sized enterprises, which has further stimulated the home décor industry. In conclusion, the Home Décor market in Switzerland is experiencing growth due to shifting customer preferences towards modern and minimalist designs, a focus on sustainability, and the convenience of online shopping. The market is also influenced by local special circumstances, such as the tradition of craftsmanship and the demand for high-quality products. The underlying macroeconomic factors, including the strong Swiss economy and supportive government policies, have further contributed to the growth of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.