Home Décor - Kenya | Statista Market Forecast

In Kenya, the Home Décor market Segment generated a revenue of US$126.20m in 2024.
The market is projected to grow at an annual rate of 4.21% (CAGR 2024-2029).
When compared globally, United States leads with a revenue of US$35bn in 2024.
On a per person basis, the revenue generated in Kenya amounts to US$2.25 in 2024.
Kenyan consumers are increasingly embracing traditional African home décor designs, incorporating vibrant colors and patterns into their living spaces.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Kenya is experiencing significant growth and development, driven by several factors that are shaping consumer preferences and market trends. Customer preferences in the Home Décor market in Kenya are shifting towards more modern and contemporary styles. Consumers are increasingly looking for sleek and minimalist designs that offer functionality and practicality. This shift in preferences is influenced by global design trends and the desire for a more streamlined and clutter-free living space. Additionally, there is a growing interest in eco-friendly and sustainable home décor products, as consumers become more conscious of the environmental impact of their choices. Trends in the Home Décor market in Kenya reflect the changing

Customer preferences:. There is a rise in the demand for locally made and artisanal home décor products. Consumers are seeking unique and handcrafted items that add a personal touch to their homes. This trend is also driven by the desire to support local artisans and promote local craftsmanship. In addition, online shopping for home décor products is gaining popularity, as it offers convenience and a wider range of options for consumers. Local special circumstances in Kenya contribute to the development of the Home Décor market. The country has a rich cultural heritage, with diverse ethnic groups and traditions. This diversity is reflected in the home décor choices of consumers, who often incorporate traditional elements and motifs into their interiors. This creates a unique and vibrant market for home décor products that cater to different cultural preferences. Underlying macroeconomic factors also play a role in the growth of the Home Décor market in Kenya. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, consumers have more purchasing power and are willing to invest in home décor products to enhance their living spaces. Additionally, urbanization and the growth of the middle class have contributed to the demand for home décor products, as more people move into urban areas and seek to create comfortable and stylish homes. In conclusion, the Home Décor market in Kenya is developing in response to changing customer preferences,

Local special circumstances: and

Underlying macroeconomic factors:. The shift towards modern and contemporary styles, the demand for locally made and artisanal products, and the growth of online shopping are all contributing to the growth of the market. With the country's rich cultural heritage and steady economic growth, the Home Décor market in Kenya is expected to continue to thrive in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.