Home Office Furniture - Kenya | Statista Market Forecast

In Kenya, the Home Office Furniture market recorded a revenue of US$29.31m in 2024.
It is projected to experience an annual growth rate of 2.21% (CAGR 2024-2029).
Compared to other countries worldwide, United States leads the market with a revenue of US$19bn in 2024.
When considering the population, the per capita revenue in Kenya's Home Office Furniture market amounts to US$0.52 in 2024.
The demand for ergonomic and space-saving home office furniture in Kenya has surged due to the increase in remote working.

Definition:

The Home Office Furniture segment focuses on furniture found in the home that provide a comfortable and motivating work space. The purpose of home office furniture is to ensure a good working environment similar to that of a traditional office as working from home has become more popular in recent years. This segment includes objects such as swivel seats and office tables; however, furniture such as dining tables and chairs are not included. Consumer electronics and lamps & lighting are also excluded from this segment.

Structure:

The segment is divided into two subsegments:

The Desk & Chairs subsegment covers home office furniture designed to provide comfort, functionality, and ergonomic support to enhance productivity and improve the overall working experience.
The Bookcases & Filing Cabinets subsegment covers furniture pieces designed for storage and organization of books, files, documents, and other materials. These products are available in various sizes, styles, and materials to suit different needs and preferences.

Additional Information:

The Home Office Furniture segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Office chairs and swivel seats
Office desks and tables
Filing Cabinets and drawers
Bookcases
Office stools

Consumer electronics
Household appliances
Lamps and lighting
Dining and bar tables

The Home Office Furniture market in Kenya has been experiencing significant growth in recent years. Customer preferences have shifted towards creating comfortable and functional home office spaces, which has driven the demand for home office furniture. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market.

Customer preferences: in Kenya have evolved to prioritize the establishment of productive home office environments. With the rise of remote work and flexible working arrangements, individuals are investing in home office furniture to create dedicated workspaces. Customers are seeking ergonomic and adjustable furniture that promotes comfort and productivity. Additionally, there is a growing demand for multi-functional furniture that can be easily integrated into existing living spaces. The market trends in the Home Office Furniture industry in Kenya are closely aligned with global and regional trends. The increasing adoption of technology and digitalization has led to a rise in remote work, which has further fueled the demand for home office furniture. As more individuals choose to work from home, the need for comfortable and efficient workspaces has become essential. This trend is expected to continue as remote work becomes a more permanent fixture in the post-pandemic world.

Local special circumstances: in Kenya have also contributed to the development of the Home Office Furniture market. The country has experienced rapid urbanization and a growing middle class, leading to an increase in home ownership and the need for home office furniture. Additionally, the covid-19 pandemic has accelerated the adoption of remote work in Kenya, prompting individuals to invest in home office furniture to enhance their productivity and comfort.

Underlying macroeconomic factors: have played a significant role in the growth of the Home Office Furniture market in Kenya. The country has experienced steady economic growth, which has resulted in increased disposable income and purchasing power. As a result, consumers are more willing to invest in high-quality home office furniture to enhance their work-from-home experience. Furthermore, the government's focus on promoting entrepreneurship and small businesses has also contributed to the demand for home office furniture, as more individuals are setting up home offices to run their businesses. In conclusion, the Home Office Furniture market in Kenya is developing due to shifting customer preferences towards creating productive home office spaces, in line with global trends. Local special circumstances, such as rapid urbanization and the covid-19 pandemic, have further fueled the demand for home office furniture. Additionally, underlying macroeconomic factors, including economic growth and government support for entrepreneurship, have contributed to the growth of the market. As remote work continues to gain prominence, the Home Office Furniture market in Kenya is expected to witness sustained growth in the coming years.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.