Home Décor - Central Asia | Statista Market Forecast

In Central Asia, the revenue generated in the Home Décor market Segment in 2024 amounts to US$412.80m.
It is projected that the market will experience an annual growth rate of 3.83% (CAGR 2024-2029).
Comparatively, United States generates the highest revenue globally, with US$35bn in 2024.
Taking into account the total population, per person revenues amount to US$5.21 in 2024.
In Central Asia, traditional handmade textiles are experiencing a resurgence in popularity, driving the home décor market.

Definition:

The Home Decor segment includes a variety of accessories and furnishings used to make a space more aesthetically appealing. Items in this segment can be found in virtually every room within the home and are typically used to showcase one’s unique style and creativity.

Structure:

The Home Decor segment is divided into four subsegments:

The Decorations subsegment refers to a variety of decorative items that are used to enhance the aesthetics of indoor spaces, such as wall art, decorative objects, vases, and sculptures
The Carpets & Rugs subsegment refers to products designed to cover and enhance the flooring of indoor spaces. These products range from large area rugs to small accent rugs, and are available in a variety of materials, colors, patterns, and textures, providing both functional and aesthetic value to the space.
The Candles subsegment covers decorative and aromatic wax-based products that are commonly used to provide mood lighting and fragrance to indoor spaces.
The Curtains & Blinds subsegment includes products designed to cover windows and regulate the amount of light that enters a room. This segment encompasses a wide range of styles and materials, from traditional drapes and blinds to modern shades and screens.

Additional Information:

The Home Decor segment consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This segment includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

Candles
Curtains
Carpets & Rugs
Decorative Accessories

Flameless & Floating Candles
Shower Curtains
Smart Blinds
Clocks
Plants
Mirrors

The Home Décor market in Central Asia has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards more modern and stylish home décor items, leading to an increase in demand for these products. Additionally, the local special circumstances and underlying macroeconomic factors have also contributed to the development of the market.

Customer preferences: in Central Asia have evolved with changing lifestyles and increasing disposable incomes. Consumers are now looking for home décor items that reflect their personal style and taste. This has led to a growing demand for modern and contemporary designs in furniture, lighting, and decorative accessories. Customers also prefer products that are durable and of high quality, as they are willing to invest in long-lasting pieces for their homes. Trends in the market show a rise in the popularity of minimalist and scandinavian-inspired designs. These styles are characterized by clean lines, neutral colors, and natural materials, which resonate with the preferences of customers in Central Asia. Additionally, there is a growing interest in eco-friendly and sustainable home décor products, as consumers become more conscious of their environmental impact.

Local special circumstances: in Central Asia have also played a role in the development of the Home Décor market. The region has a rich cultural heritage, and consumers often seek to incorporate traditional elements into their homes. This has created a demand for home décor items that feature local craftsmanship and traditional motifs. Artisanal products, such as hand-woven rugs and hand-painted ceramics, are particularly sought after by customers in Central Asia.

Underlying macroeconomic factors: have also contributed to the growth of the Home Décor market in Central Asia. Economic development and rising incomes have increased the purchasing power of consumers, allowing them to spend more on home furnishings. Additionally, urbanization and the growth of the middle class have led to an increase in housing construction and renovation projects, further driving the demand for home décor products. In conclusion, the Home Décor market in Central Asia is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly looking for modern and stylish home décor items that reflect their personal style. The popularity of minimalist and scandinavian-inspired designs, as well as the demand for eco-friendly and sustainable products, is on the rise. Local craftsmanship and traditional motifs also play a significant role in the market. Economic development, rising incomes, and urbanization have further contributed to the growth of the market.

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

From homeware to office furniture, even expanding over to pet care, the furniture industry is all-encompassing and ever-growing. Be it homes, schools, offices, or even outdoors, furniture is what gives a room its function and purpose.