Lawn & Garden - Southern Europe | Statista Market Forecast

In Southern Europe, the revenue generated in the Lawn & Garden market is estimated to reach US$14.14bn in 2024.
It is projected that the market will experience an annual growth rate of 1.93% (CAGR 2024-2029).
When compared globally, United States leads in revenue generation, with an expected revenue of US$133bn in 2024.
Taking into account the total population figures, per person revenues are calculated to be US$59.75 in 2024.
In Southern Europe, Spain's lawn and garden market is experiencing a surge in demand for sustainable and water-efficient landscaping solutions.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The Lawn & Garden market in Southern Europe's DIY & Hardware Store industry is experiencing minimal growth due to factors such as saturation of the market, economic instability, and shifting consumer preferences towards alternative home improvement projects.

Customer preferences: The Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a growing interest in sustainable gardening practices and eco-friendly products. Green gardening technologies, such as rainwater harvesting systems and solar-powered tools, are gaining popularity. This trend is driven by a heightened awareness of environmental issues and a desire to reduce carbon footprints. Additionally, there is a rising demand for organic gardening products, as consumers become more health-conscious and prioritize chemical-free produce.

Trends in the market: In Southern Europe, the DIY & Hardware Store Market is experiencing an increase in demand for lawn and garden products. This trend is being driven by the growing interest in home improvement and outdoor living spaces. As consumers seek to create functional and aesthetically pleasing outdoor areas, they are turning to DIY and hardware stores for a variety of lawn and garden products. This trend is expected to continue in the coming years, as homeowners invest in their outdoor spaces for both leisure and practical purposes. For industry stakeholders, this presents an opportunity to expand their product offerings and cater to the evolving needs of consumers in this region. Additionally, with an increasing focus on sustainability and eco-friendliness, there is a potential for the market to shift towards more environmentally-friendly lawn and garden products. This presents an opportunity for industry players to differentiate themselves and tap into this growing demand.

Local special circumstances: In Southern Europe, the Lawn & Garden Market within the DIY & Hardware Store Market market is heavily influenced by cultural factors. Gardening is a beloved pastime in this region, with local traditions and customs playing a significant role in the types of plants and gardening practices preferred by consumers. Additionally, Southern European countries have long growing seasons, making gardening a year-round activity. This has led to a strong demand for high-quality gardening equipment and materials, as well as a rise in DIY gardening projects. Furthermore, strict environmental regulations in these countries have also influenced the market, with a growing demand for eco-friendly and sustainable gardening products.

Underlying macroeconomic factors: The growth of the Lawn & Garden Market within the DIY & Hardware Store Market is influenced by macroeconomic factors such as consumer spending, employment rates, housing market trends, and government policies. Countries with stable economic conditions and a strong housing sector are likely to see higher demand for lawn and garden products, while countries with slow economic growth and declining consumer confidence may experience a decrease in market growth. Additionally, investments in infrastructure and construction projects also play a significant role in driving market performance, as they create a demand for landscaping and gardening services and products. Moreover, increasing focus on sustainability and eco-friendly practices, along with the growing trend of home gardening, are also expected to positively impact the market growth.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.