Lawn & Garden - LATAM | Statista Market Forecast

Revenue in the Lawn & Garden market amounts to US$15.45bn in 2024. The market is expected to grow annually by 3.11% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$133bn in 2024).
In relation to total population figures, per person revenues of US$24.29 are generated in 2024.

Definition:

In the segment Lawn & Garden, the focus lies on products that help homeowners and landscapers create and maintain attractive and functional outdoor living spaces. Included in this segment are plants, gardening tools, gardening plant supplies, and outdoor power equipment. Outdoor accessories, such as umbrellas and sunshades, and outdoor storage, such as a garden house, as well as non-electric grills and garden décor are also part of the segment.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. Outdoor lamps are not included in this segment but can be found in the Lamps & Lighting segment of the Furniture market. For more information on the displayed data, click the info button on the right hand side of each box.

Gardening tools & outdoor power equipment
Plants & gardening supplies
Outdoor storage
Non-electric grills and supplies
Garden décor

Outdoor & garden furniture
Outdoor lamps
Farm and ranch supplies
Aquatic plants

The DIY & Hardware Store Market in LATAM nan is experiencing negligible growth due to factors such as economic instability and low consumer confidence. Despite the growing trend of DIY projects, the Lawn & Garden Market is not seeing significant growth, as consumers prioritize essential home improvements over lawn and garden upgrades.

Customer preferences: In LATAM, consumers are increasingly prioritizing sustainability and environmentally-friendly practices in the Lawn & Garden Market within the DIY & Hardware Store Market. This has led to a rise in demand for eco-friendly gardening products and tools, as well as a growing interest in urban gardening and greener living. With a growing focus on personal health and wellness, there is also a trend towards selecting natural and organic options for lawn and garden care. These shifts are indicative of a larger cultural movement towards a more eco-conscious and health-conscious lifestyle in the region.

Trends in the market: In LATAM, the Lawn & Garden Market within the DIY & Hardware Store Market has seen a rise in eco-friendly and sustainable products, as consumers become more environmentally conscious. This trend is expected to continue, with an increasing demand for organic gardening products and materials. This presents opportunities for industry stakeholders to tap into the growing green market. Additionally, there is a growing trend of DIY projects in lawn and garden care, with an emphasis on cost-saving and self-sufficiency. This presents potential implications for retailers to provide affordable and easy-to-use products, as well as for manufacturers to focus on creating innovative and user-friendly solutions.

Local special circumstances: In Brazil, the Lawn & Garden market within the DIY & Hardware Store market is heavily influenced by the country's rich agricultural tradition and vast geographies. With a strong agrarian economy, the demand for gardening tools and supplies is driven by the growing interest in home gardening among urban and rural populations. The government's support for local production and manufacturing of gardening products also plays a significant role in shaping the market. Additionally, the country's diverse regional climates and soil conditions create unique opportunities for the development of specific lawn and garden products tailored to local needs.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in LATAM is also impacted by macroeconomic factors such as consumer spending, economic growth, and government policies. Favorable economic conditions, such as rising income levels and increasing urbanization, result in higher consumer spending, driving demand for lawn and garden products. Government policies promoting sustainable development and environmental conservation can also influence market growth. On the other hand, economic downturns and high inflation rates can limit consumer spending and negatively impact the market.

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Gardening is becoming an increasingly popular pastime in the United States. The pandemic freed up a lot of spare time for many homeowners, allowing them to remodel and redecorate their homes and lawns. Not only has this led to an increase in home improvement projects, but also to a measurable growth of the garden equipment and plants market. In 2020, the combined sales of building materials and garden equipment grew by 14 percent compared to the year before, at more than 425 billion U.S. dollars. Similarly, that same year the market size of the plant and flower growing industry increased, recovering from a sales dip in 2019.