Skip to main content
  1. Market Insights
  2. Consumer
  3. Consumer Electronics
  4. TV, Radio & Multimedia

Televisions - Austria

Austria
  • In Austria, the revenue in the Televisions market in 2025 amounts to US$426.3m.
  • It is projected to experience an annual growth rate of 0.78% (CAGR 2025-2029).
  • When compared globally, United States generates the highest revenue in this market, reaching US$18.3bn in 2025.
  • In terms of per person revenues, US$46.83 is generated in Austria in 2025.
  • Looking ahead, the volume in the Televisions market is expected to reach 715.1k pieces units by 2029.
  • Specifically in 2026, the market is forecasted to show a volume growth of 0.8%.
  • Additionally, the average volume per person in Austria's Televisions market is expected to be 0.1pieces units in 2025.
  • The demand for high-end smart TVs in Austria has surged, driven by the country's tech-savvy population and increasing desire for immersive home entertainment experiences.

Definition:

Televisions, also known as TVs, are electronic devices used to display moving images and sound, typically for entertainment purposes. They work by emitting light through a screen to form an image that is then broadcast through an antenna, cable, or satellite. The TVs come in different types, including traditional CRT televisions, flat-screen LCD and LED televisions, OLED televisions, and smart TVs. This market is driven by advancements in technology, with an increasing focus on larger screen sizes and connectivity options. The quality of the image and sound produced by televisions has also improved, with features such as high definition (HD) and 4K resolution, HDR (high dynamic range), and advanced sound systems.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita, and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies such as Samsung, LG, and Sony. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

In-Scope
  • Televisions
  • LCD, Plasma, LED TVs
  • Smart TV
Out-Of-Scope
  • Monitors and projectors without TV capabilities
Consumer Electronics
Consumer Electronics
XMO_RELATED_MARKETS
methodology
DOWNLOAD_PDF_TEXTXMI_FAQ_AND_ADDITIONAL_INFO

Revenue

NOTES: Data was converted from local currencies using average exchange rates of the respective year.

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

MARKET_INSIGHTS

2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
Deloitte1,6121,762
Gartner1,4241,4241,3941,6181,5361,582
GfK1,7702,0782,086
Statista1,9622,0402,0722,2242,1242,2062,2002,2642,3302,404

NOTES: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

MOST_RECENT_UPDATE: Feb 2023

Key Players

MOST_RECENT_UPDATE: Mar 2024

SOURCE: Statista Market Insights

Volume

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

Price

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

Sales Channels

MOST_RECENT_UPDATE: Mar 2024

SOURCE: Statista Market Insights

Global Comparison

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Key Market Indicators

NOTES: Based on data from IMF, World Bank, UN and Eurostat

MOST_RECENT_UPDATE: Jan 2025

SOURCE: Statista Market Insights

OUTLOOK_EXPLORE_RELATED_TOPICS

TV technology - statistics & facts

Whether to keep up to date with news programs or to watch movies and series, televisions (TVs) play a key role in people’s everyday life. Over the decades, the technology behind these devices has significantly evolved, contributing to the expansion of the TV market worldwide. In 2024, the TV industry was forecast to generate revenues of around 97 billion U.S. dollars, a value expected to stay relatively stable in the coming years. Nowadays, advanced technologies in terms of connectivity and resolutions are the main drivers of the TV industry growth, bringing innovative devices and features to the table, examples of which are smart and connected TVs, improved displays, as well as 4K and 8K resolutions.
OUTLOOK_MORE_DATA_ON_TOPIC
Global television revenue 2028
96bn USD
Shipments of TVs 2024
197m units
Number of TV viewers worldwide 2028
5.5bn

Contact

Get in touch with us. We are happy to help.