Skip to main content
  1. Market Insights
  2. Consumer
  3. Consumer Electronics
  4. Computing

Storage Units - Austria

Austria
  • The Storage Units market in Austria generated a revenue of US$107.4m in 2025.
  • It is projected to grow annually by 0.55% (CAGR 2025-2029).
  • In comparison to other countries, China leads the market with a revenue of US$9.6bn in 2025.
  • When considering the population, the per person revenue in Austria's Storage Units market amounted to US$11.80 in 2025.
  • Looking ahead, the volume in the Storage Units market is expected to reach 6.1m pieces units by 2029.
  • However, there will be a slight decline of -0.8% in 2026.
  • On average, each person in Austria is expected to have a volume of 0.7pieces units in the Storage Units market in 2025.
  • Austria's storage unit market is experiencing a surge in demand due to the increasing number of people downsizing their homes.

Definition:

Storage units are devices used to store and access digital data. They can be internal, such as hard disk drives (HDD) or solid-state drives (SSD) that are installed inside a computer, or external, such as USB flash drives, external HDDs, or network-attached storage (NAS) devices. Storage units have different capacities and read/write speeds and can be used for storing different types of data, including documents, photos, videos, music, and software applications. They are an essential component of a computer system, and can be used for backing up important data, expanding the storage capacity of a computer, or sharing data between devices. Storage units are widely used in homes, businesses, and data centers to store, protect, and manage digital data.

Additional Information:

The market comprises revenue, average revenue per capita, volume, average volume per capita and price. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Sony, Panasonic, Samsung, LG, and Philips. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

In-Scope
  • Optical discs (CD, DVD)
  • USB memory sticks
  • External hard drives
  • Central storage units
  • Internal hard disks
Out-Of-Scope
  • Flash memory cards or flash electronic storage cards
Consumer Electronics
Consumer Electronics
XMO_RELATED_MARKETS
methodology
DOWNLOAD_PDF_TEXTXMI_FAQ_AND_ADDITIONAL_INFO

Revenue

NOTES: Data was converted from local currencies using average exchange rates of the respective year.

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

MARKET_INSIGHTS

2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
Deloitte4,8365,286
Gartner4,2724,2724,1824,8544,6084,746
GfK5,3106,2346,258
Statista5,8866,1206,2166,6726,3726,6186,6006,7926,9907,212

NOTES: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

MOST_RECENT_UPDATE: Feb 2023

Volume

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

Key Players

MOST_RECENT_UPDATE: Mar 2024

SOURCE: Statista Market Insights

Price

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

Sales Channels

MOST_RECENT_UPDATE: Mar 2024

SOURCE: Statista Market Insights

Global Comparison

MOST_RECENT_UPDATE: Jun 2024

SOURCE: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on electronic and digital devices used privately either for entertainment (televisions, game consoles, smart speakers, etc.), communication (telephones, smartphones, etc.) or home-office activities (printers, copiers, etc.).

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, number of internet users, smartphone penetration rate, household number and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting electronic products due to the non-linear growth of technology adoption and regular product upgrade. The main drivers are GDP per capita, consumer spending per capita, and 5G penetration rate.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Key Market Indicators

NOTES: Based on data from IMF, World Bank, UN and Eurostat

MOST_RECENT_UPDATE: Jan 2025

SOURCE: Statista Market Insights

OUTLOOK_EXPLORE_RELATED_TOPICS

Data Storage - statistics & facts

As businesses generate unprecedented volumes of data, the future of enterprise storage is evolving rapidly, driven by the rise of cloud solutions. Cloud storage offers scalability and flexibility, making it essential for enterprises aiming to manage data efficiently and cost-effectively. Undoubtedly, the need to assess storage requirements has been heavily influenced by the demands posed by data centers and artificial intelligence (AI) applications. From handling big data analytics in AI to supporting 5G in telecoms, traditional data storage methods have been challenged, with cloud solutions redefining how organizations store and access critical information.
OUTLOOK_MORE_DATA_ON_TOPIC

Contact

Get in touch with us. We are happy to help.