Market Insights Consumer Beauty & Personal Care Cosmetics

Face Cosmetics - Western Africa

Western Africa

In Western Africa, the revenue generated in the Face market for the year 2024 amounts to US$0.61bn.
It is projected that this market will experience an annual growth rate of 4.77% (CAGR 2024-2029).
When compared to other countries worldwide, in the United States generates the highest revenue in the Face market, with a total of US$7,461m in 2024.
In terms of per capita figures, in 2024, the revenue generated per person in Western Africa's Face market is US$1.48.
In Western Africa, the face care market is experiencing a surge in demand for natural and organic products.

Key regions: United Arab Emirates, India, Indonesia, South Korea, Worldwide

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Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.