Market Insights Consumer Beauty & Personal Care

Personal Care - Pakistan

Pakistan

The revenue generated in the Personal Care market in Pakistan amounts to PKR US$2.46bn in 2024.
It is projected to experience an annual growth rate of 1.73% (CAGR 2024-2029).
In comparison to other countries worldwide, in the United States generates the highest revenue in the Personal Care market, amounting to approximately US$46bn in 2024.
When considering the population size, the per person revenue generated in Pakistan in 2024 is estimated to be PKR US$10.04.
The personal care market in Pakistan is witnessing a surge in demand for natural and organic products.

Key regions: Malaysia, India, Singapore, United Kingdom, United States

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Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.