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Personal Care - EU-27

EU-27
  • In the EU-27, the Personal Care market is projected to generate revenue of US$40.68bn in 2024.
  • It is estimated to experience a compound annual growth rate (CAGR) of 1.18% from 2024 to 2029.
  • When compared globally, United States leads in terms of revenue generation, with an expected revenue of US$46bn in 2024.
  • In terms of per capita revenue, in 2024, each individual in the EU-27 is expected to generate US$90.91.
  • In France, there is a growing trend towards natural and organic personal care products, with consumers increasingly seeking eco-friendly and sustainable options.

Definition:

The Personal Care segment covers all products intended for personal cleansing such as shampoo, shower gels, bathing products, deodorants, oral care and shaving products. Skin care cosmetics such as lotions, facial cleansing products and body care services are not included.

Structure:

The market consists of 6 different segments:

  • The Hair Care segment covers cosmetic products designed for care and protection of the face covering face and eye creams, face scrubs, masks and lip balms.
  • The Shower & Bath market includes cosmetic products designed for care and protection of the skin. These incorporate all types of creams and lotions for the body, massage oil, hand and foot care.
  • The Oral Care includes cosmetic products used for sun protection of the skin. These incorporates all types of adult sunscreens, sun sprays and after sun lotions.
  • The Deodorants cover products designed for the young and for the protection of their skin. These incorporate baby lotion, baby oil, baby powder and sunscreen for babies and children.
  • The Shaving covers cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are made from natural ingredients and designed to contain low or minimal amounts of synthetic chemicals content.
  • The Natural Personal Care covers cosmetic products designed for care and protection of the skin. These cover all types of creams and lotions for face, hand and foot care as well as sunscreen. The products are made from natural ingredients and designed to contain low or minimal amounts of synthetic chemicals content.

Additional Information:

The market comprises revenue, average revenue per capita and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Hair care
  • Bathing products
  • Deodorants
  • Oral care
  • Shaving products

Out-Of-Scope

  • Decorative cosmetics
  • Facial cleansing products
  • Professional products & services
Personal Care: market data & analysis - Cover

Market Insights report

Personal Care: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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    Personal Care: market data & analysis - BackgroundPersonal Care: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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