Market Insights Consumer Beauty & Personal Care Cosmetics

Eye Cosmetics - EU-27

EU-27

In the EU-27, the revenue generated in the Eyes market in 2024 amounts to US$3.98bn.
According to projections, the market is expected to experience an annual growth rate of 1.37% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in the Eyes market, reaching US$5,092m in 2024.
Taking into account the total population figures, the per person revenue generated in the EU-27 in 2024 amounts to US$8.88.
In EU-27, the market for eye care products is experiencing a surge in demand, with Germany leading the way in innovation and product development.

Key regions: India, Malaysia, United States, South Korea, Canada

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Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.