Market Insights Consumer Apparel Women's Apparel

Night & Underwear - Portugal

Portugal

In Portugal, the Night & Underwear market generated a revenue of US$223.40m in 2024.
It is predicted that the market will experience an annual growth rate of 4.43% from 2024 to 2029 (CAGR 2024-2029).
When compared globally, in the United States leads in terms of revenue generation, reaching US$24,320m in 2024.
Taking into account the total population, per person revenues in Portugal's Night & Underwear market amount to US$21.85 in 2024.
Looking ahead, the volume in the Night & Underwear market is projected to reach 23.0m pieces units by 2029.
Specifically in 2025, the segment is expected to experience a volume growth of 2.8%.
On average, each person in Portugal is expected to purchase 2.0pieces units of Night & Underwear market in 2024.
Portugal's night and underwear market is experiencing a surge in demand for sustainable and eco-friendly materials and designs.

Key regions: Germany, Australia, Indonesia, China, Europe

Market

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Currency

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.