Wine - Central & Western Europe

Central & Western Europe

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to US$47.4bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$48.1bn in 2024.
Revenue, combined amounts to US$95.5bn in 2024.
The revenue, at home is expected to grow annually by 0.29% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$40bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$141.30 are generated in 2024.
In the Wine market, volume, at home is expected to amount to 5.6bn L by 2024.
Volume, out-of-home is expected to amount to 1.4bn L in 2024.
Volume, combined is expected to amount to 7.0bn L in 2024.
The Wine market is expected to show a volume growth, at home of -2.5% in 2025.0.
The average volume per person, at home in the Wine market is expected to amount to 16.65L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Wine market in Central & Western Europe is experiencing significant growth and development. Customer preferences in the region are shifting towards more premium and high-quality wines. Consumers are becoming more knowledgeable about different wine varieties and are seeking unique and distinct flavors. There is also a growing interest in organic and sustainable wines, as consumers are becoming more conscious about the environmental impact of their choices. Additionally, there is a trend towards wine consumption as a lifestyle choice, with consumers viewing wine as a sophisticated and enjoyable beverage to be savored and shared. Trends in the market include the rise of online wine sales and the increasing popularity of wine tourism. Online platforms provide consumers with a convenient way to explore and purchase a wide variety of wines from different regions. This trend is particularly appealing to younger consumers who are digital-savvy and value convenience. Wine tourism has also seen a surge in popularity, with consumers traveling to wine regions to experience the vineyards, wineries, and tastings firsthand. This trend not only boosts wine sales but also supports local economies and promotes cultural exchange. Local special circumstances play a significant role in the development of the Wine market in Central & Western Europe. The region is known for its long tradition and history of winemaking, with many countries having established wine regions and appellations. This heritage and expertise contribute to the reputation and quality of wines produced in the region. Additionally, the diverse climates and terroirs in Central & Western Europe allow for the cultivation of a wide range of grape varieties, resulting in a rich and diverse wine offering. Underlying macroeconomic factors also contribute to the growth of the Wine market in Central & Western Europe. The region has a relatively high disposable income, allowing consumers to indulge in premium and high-quality wines. The growing middle class in some countries has also led to an increase in wine consumption. Furthermore, the region's strong tourism industry attracts visitors from around the world, who often seek out local wines as part of their cultural experience. Overall, the Wine market in Central & Western Europe is thriving due to changing customer preferences, emerging trends, local special circumstances, and favorable macroeconomic factors. As consumers become more discerning and adventurous in their wine choices, the market is expected to continue its upward trajectory.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.