Beer - Central & Western Europe

The Beer market in Central & Western Europe has been experiencing significant growth in recent years. Customer preferences in the region have shifted towards premium and craft beers, with consumers increasingly seeking out unique and high-quality products. This trend is driven by a growing interest in exploring different flavors and styles of beer, as well as a desire to support local breweries. As a result, there has been a proliferation of small and independent breweries across the region, offering a wide variety of specialty beers. In addition to premium and craft beers, there is also a growing demand for low-alcohol and non-alcoholic beers in Central & Western Europe. Health-conscious consumers are increasingly seeking out these options as alternatives to traditional alcoholic beverages. This trend is further supported by changing attitudes towards alcohol consumption, with many individuals choosing to moderate their intake or abstain altogether. The Beer market in Central & Western Europe is also influenced by local special circumstances. For example, in countries such as Germany and Belgium, beer is deeply ingrained in the culture and is often consumed as part of social gatherings and celebrations. This cultural significance drives demand for beer and contributes to the overall growth of the market. Underlying macroeconomic factors also play a role in the development of the Beer market in Central & Western Europe. The region has experienced steady economic growth in recent years, leading to increased disposable income and consumer spending. This has allowed consumers to indulge in premium and craft beers, which are typically more expensive than mass-produced alternatives. Furthermore, the Beer market in Central & Western Europe is influenced by changing demographics. The region has a large population of young adults who are more open to trying new and innovative products. This demographic shift has created opportunities for breweries to experiment with different flavors and styles, catering to the evolving tastes of consumers. Overall, the Beer market in Central & Western Europe is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Premium and craft beers, low-alcohol and non-alcoholic options, and cultural significance all contribute to the expansion of the market. With the continued interest in unique and high-quality products, as well as the growing demand for healthier alternatives, the Beer market in Central & Western Europe is expected to continue its upward trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.