Alcoholic Drinks - Western Africa

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$44.1bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.0bn in 2024.
Revenue, combined amounts to US$45.1bn in 2024.
The revenue, at home is expected to grow annually by 8.91% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$106.60 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 22.1bn L by 2024.
Volume, out-of-home is expected to amount to 275.2m L in 2024.
Volume, combined is expected to amount to 22.4bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -0.3% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 53.42L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Western Africa is experiencing significant growth and development in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Western Africa are shifting towards a greater demand for alcoholic drinks. This can be attributed to factors such as increasing disposable income, urbanization, and changing lifestyles. As people have more money to spend, they are more likely to indulge in alcoholic beverages as a form of leisure and entertainment. Additionally, the rising urban population in Western Africa has led to an increase in social gatherings and nightlife, further driving the demand for alcoholic drinks. Trends in the market are also contributing to the growth of the Alcoholic Drinks market in Western Africa. One notable trend is the increasing popularity of craft beers and spirits. Consumers are becoming more interested in unique and locally-produced alcoholic beverages, leading to a rise in the number of craft breweries and distilleries in the region. This trend reflects a growing appreciation for quality and craftsmanship in alcoholic drinks. Local special circumstances in Western Africa play a role in the development of the Alcoholic Drinks market. For example, the region has a rich cultural heritage that includes traditional alcoholic beverages. These local specialties, such as palm wine and sorghum beer, are still popular among consumers and contribute to the overall market growth. Additionally, the region's climate and agricultural resources make it suitable for the production of certain alcoholic beverages, such as rum and palm wine. Underlying macroeconomic factors also contribute to the development of the Alcoholic Drinks market in Western Africa. Economic growth and stability in the region have led to an increase in consumer spending power. This allows consumers to afford more expensive alcoholic drinks and fuels the growth of the market. Furthermore, government policies and regulations play a role in shaping the market environment. For example, the relaxation of alcohol regulations in some countries has led to an increase in the availability and variety of alcoholic beverages. In conclusion, the Alcoholic Drinks market in Western Africa is experiencing growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing demand for alcoholic drinks, the popularity of craft beverages, the presence of local specialties, and favorable economic conditions all contribute to the overall growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.