Cider, Perry & Rice Wine - Western Africa

The Cider, Perry & Rice Wine market in Western Africa is experiencing significant growth and development. Customer preferences in Western Africa are shifting towards alcoholic beverages that offer unique flavors and cultural experiences. Cider, Perry, and Rice Wine provide consumers with a refreshing alternative to traditional beer and spirits. These beverages are often made from local ingredients, adding to their appeal among consumers who value locally sourced products. Additionally, the rising popularity of these beverages can be attributed to their lower alcohol content compared to other alcoholic drinks, making them a suitable choice for those who prefer a milder drinking experience. Trends in the market indicate a growing demand for Cider, Perry, and Rice Wine in specific countries within Western Africa. For example, in Nigeria, the market for these beverages has seen steady growth due to increasing disposable incomes and a growing middle class. The Nigerian market is particularly attractive to international brands looking to expand their presence in the region. In Ghana, there has been a surge in the production and consumption of locally made Cider and Perry, as consumers embrace products that reflect their cultural heritage. Local special circumstances also contribute to the development of the Cider, Perry & Rice Wine market in Western Africa. The region is known for its diverse range of fruits, including apples, pears, and rice, which are key ingredients in the production of these beverages. The availability of these local ingredients not only supports the growth of domestic producers but also presents an opportunity for international brands to collaborate with local farmers and suppliers. This collaboration can help create a sustainable and mutually beneficial supply chain. Underlying macroeconomic factors further drive the development of the Cider, Perry & Rice Wine market in Western Africa. Economic growth in the region has led to an increase in disposable incomes, allowing consumers to explore new and premium alcoholic beverages. Additionally, urbanization and changing lifestyles have contributed to the growth of the market, as more consumers seek out convenient and ready-to-drink options. The rise of e-commerce platforms and online delivery services has also made these beverages more accessible to a wider consumer base. In conclusion, the Cider, Perry & Rice Wine market in Western Africa is developing due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As consumers in the region seek unique and culturally relevant alcoholic beverages, the market for these products continues to grow. Producers, both domestic and international, have the opportunity to tap into this market and cater to the evolving tastes and preferences of consumers in Western Africa.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.