Alcoholic Drinks - Tanzania | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$6.7bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$483.1m in 2024.
Revenue, combined amounts to US$7.2bn in 2024.
The revenue, at home is expected to grow annually by 4.94% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$96.51 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 4.0bn L by 2024.
Volume, out-of-home is expected to amount to 151.2m L in 2024.
Volume, combined is expected to amount to 4.1bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of 1.1% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 57.46L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Tanzania has been experiencing significant growth in recent years. Customer preferences in the market are shifting towards premium and high-quality alcoholic beverages. Consumers are becoming more discerning and are willing to pay a premium for products that offer superior taste and quality. This trend is driven by a growing middle class with higher disposable incomes and an increasing desire for luxury and indulgence. As a result, there is a rising demand for imported alcoholic drinks, particularly wines and spirits, which are perceived as more sophisticated and prestigious. Another trend in the market is the increasing popularity of craft beers and locally produced alcoholic beverages. Consumers are seeking unique and authentic drinking experiences, and are turning to craft beers and locally made spirits to satisfy this demand. These products often offer a wide variety of flavors and are produced in small batches, giving them an artisanal appeal. This trend is also driven by a growing interest in supporting local businesses and promoting sustainability. Local special circumstances in Tanzania contribute to the development of the Alcoholic Drinks market. The country has a rich cultural heritage and a strong tradition of brewing and distilling alcoholic beverages. This has led to the emergence of local brands that cater to the unique tastes and preferences of Tanzanian consumers. These brands often incorporate traditional ingredients and brewing techniques, giving them a distinct flavor profile that sets them apart from imported products. Underlying macroeconomic factors also play a role in the growth of the Alcoholic Drinks market in Tanzania. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable incomes and a rising middle class. This has resulted in a greater purchasing power and a higher demand for premium products. Additionally, the tourism industry in Tanzania has been booming, attracting a large number of international visitors who are willing to spend on high-end alcoholic beverages. In conclusion, the Alcoholic Drinks market in Tanzania is developing due to changing customer preferences, the emergence of local brands, and favorable macroeconomic conditions. As consumers become more discerning and willing to pay a premium for quality products, there is a growing demand for premium and imported alcoholic beverages. At the same time, the popularity of craft beers and locally produced spirits is on the rise, driven by a desire for unique and authentic drinking experiences. These trends, combined with Tanzania's rich brewing and distilling tradition and favorable macroeconomic factors, are fueling the growth of the Alcoholic Drinks market in the country.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.