Hard Seltzer - Switzerland

The Hard Seltzer market in Switzerland has been experiencing significant growth in recent years.

Customer preferences: Swiss consumers have shown a growing preference for healthier alcoholic beverage options, which has contributed to the rise in popularity of Hard Seltzers. With an increasing focus on health and wellness, many consumers are seeking out beverages that are low in calories and sugar. Hard Seltzers, which are typically made with carbonated water, alcohol, and natural flavors, fit this preference perfectly. Additionally, the younger generation in Switzerland has shown a strong interest in trying new and innovative products, and Hard Seltzers have become a trendy choice among this demographic.

Trends in the market: One of the key trends in the Hard Seltzer market in Switzerland is the introduction of local and artisanal brands. While international brands initially dominated the market, local producers have started to emerge, offering unique flavors and catering to the preferences of Swiss consumers. This trend is driven by the increasing demand for locally sourced and sustainable products. Swiss consumers value authenticity and are willing to pay a premium for products that are made with high-quality ingredients. Another trend in the market is the expansion of distribution channels. Initially, Hard Seltzers were primarily available in bars and restaurants. However, as the market has grown, they have become more widely available in retail outlets such as supermarkets and convenience stores. This increased accessibility has contributed to the growing popularity of Hard Seltzers among a wider range of consumers.

Local special circumstances: Switzerland has a strong drinking culture, with a variety of alcoholic beverages being consumed. However, the market for low-alcohol and low-calorie options has been relatively limited. Hard Seltzers have filled this gap by offering a refreshing and light alternative to traditional alcoholic beverages. Additionally, the Swiss climate, with its hot summers, has created a demand for refreshing and hydrating drinks, making Hard Seltzers particularly appealing.

Underlying macroeconomic factors: The growing popularity of Hard Seltzers in Switzerland can also be attributed to broader macroeconomic factors. The country has a high standard of living, and consumers are willing to spend more on premium products. Additionally, the Swiss economy has remained relatively stable, which has allowed consumers to have disposable income to spend on discretionary items such as alcoholic beverages. The strong tourism industry in Switzerland has also contributed to the growth of the Hard Seltzer market, as tourists are often looking for unique and local experiences. In conclusion, the Hard Seltzer market in Switzerland is experiencing significant growth due to changing customer preferences, including a desire for healthier options and a willingness to try new and innovative products. Local brands and distribution channels have also played a role in driving this growth. The Swiss drinking culture and climate have created a favorable environment for the rise of Hard Seltzers. Furthermore, underlying macroeconomic factors such as a high standard of living and a stable economy have contributed to the increasing popularity of this beverage category.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.