Market Insights Consumer Alcoholic Drinks

Spirits - Haiti

Haiti

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$1,596.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$493.9m in 2024.
Revenue, combined amounts to US$2,090.0m in 2024.
The revenue, at home is expected to grow annually by 9.21% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$134.50 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 97.0m L by 2024.
Volume, out-of-home is expected to amount to 12,280.0k L in 2024.
Volume, combined is expected to amount to 109.3m L in 2024.
The Spirits market is expected to show a volume growth, at home of -1.1% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 8.17L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Haiti has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Haitian consumers have shown a growing interest in premium and high-quality spirits, particularly imported brands. This shift in preference can be attributed to the increasing disposable income and changing lifestyles of the middle class. Consumers are now willing to spend more on spirits that offer a unique and premium experience. Additionally, there is a rising demand for spirits that are perceived to be healthier and more natural, leading to an increased interest in organic and craft spirits.

Trends in the market: One of the key trends in the Spirits market in Haiti is the growing popularity of rum. Rum has always been a traditional and popular spirit in the country, but it is now gaining recognition on a global scale. Haitian rum is known for its unique flavor profile and high-quality production process, making it a sought-after spirit among connoisseurs. This trend is further fueled by the increasing number of rum festivals and events in the country, which promote local brands and attract international attention. Another trend in the market is the rise of cocktail culture. Haitian consumers are increasingly experimenting with different cocktails and mixology techniques, creating a demand for a wide range of spirits and mixers. This trend is driven by the growing number of bars, restaurants, and lounges in urban areas, where consumers can enjoy innovative and creative cocktails. As a result, there is a growing demand for spirits such as vodka, gin, and tequila, which are commonly used in cocktails.

Local special circumstances: Haiti has a rich cultural heritage and a long history of rum production. The country is known for its sugarcane plantations, which provide the raw material for rum production. This local special circumstance gives Haitian rum a unique advantage in the market, as it is seen as an authentic and traditional spirit. Furthermore, the government has implemented policies to promote and protect the local rum industry, which has helped to boost its growth and reputation.

Underlying macroeconomic factors: The growth of the Spirits market in Haiti can also be attributed to several underlying macroeconomic factors. The country has experienced stable economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for the spirits industry, as consumers are now more willing to spend on premium and high-quality products. Additionally, the tourism sector has been growing steadily, attracting international visitors who are interested in experiencing the local culture and cuisine, including the spirits. In conclusion, the Spirits market in Haiti is experiencing growth due to changing customer preferences, emerging trends such as the rise of rum and cocktail culture, local special circumstances that promote the local rum industry, and underlying macroeconomic factors such as stable economic growth and a thriving tourism sector.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.