Hard Seltzer - Haiti

The Hard Seltzer market in Haiti has been experiencing significant growth in recent years.

Customer preferences: Customers in Haiti have shown a growing interest in healthier beverage options, which has contributed to the rise in popularity of Hard Seltzers. With an increasing focus on health and wellness, consumers are seeking alternatives to traditional alcoholic beverages that are lower in calories and sugar. Hard Seltzers offer a refreshing and light option that appeals to this health-conscious consumer base.

Trends in the market: One of the key trends in the Hard Seltzer market in Haiti is the introduction of locally produced brands. Domestic companies have recognized the growing demand for Hard Seltzers and have started to develop their own offerings. This trend not only supports the local economy but also allows for more tailored products that cater to the specific tastes and preferences of Haitian consumers. Another trend in the market is the expansion of flavor options. Initially, the Hard Seltzer market in Haiti was dominated by traditional flavors such as lime and grapefruit. However, there has been a shift towards more innovative and unique flavors, such as tropical fruits and spices. This diversification of flavors has helped to attract a wider range of consumers and has contributed to the overall growth of the market.

Local special circumstances: Haiti is known for its warm climate, which makes it an ideal market for refreshing and light beverages like Hard Seltzers. The tropical weather creates a demand for beverages that can quench thirst and provide a cooling effect. Hard Seltzers, with their carbonated water and fruit flavors, offer a refreshing option that is well-suited to the local climate. Furthermore, the tourism industry in Haiti has also played a role in the development of the Hard Seltzer market. As the country attracts more international visitors, there is a growing demand for familiar and trendy beverages like Hard Seltzers. This has created opportunities for both local and international brands to tap into this market and cater to the preferences of tourists.

Underlying macroeconomic factors: The growing middle class in Haiti has contributed to the expansion of the Hard Seltzer market. As disposable incomes increase, consumers have more purchasing power and are willing to spend on premium and trendy products. This has created a favorable environment for the growth of the Hard Seltzer market, as consumers are willing to pay a premium for these beverages. Additionally, the increasing urbanization in Haiti has also played a role in the development of the Hard Seltzer market. As more people move to urban areas, there is a greater exposure to global trends and influences. This has created a demand for products that align with international standards and preferences, including Hard Seltzers. In conclusion, the Hard Seltzer market in Haiti is experiencing growth due to customer preferences for healthier beverage options, the introduction of locally produced brands, the expansion of flavor options, the local climate and tourism industry, the growing middle class, and increasing urbanization. These factors have created a favorable environment for the development of the Hard Seltzer market in Haiti.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.