Market Insights Consumer Alcoholic Drinks

Spirits - Croatia

Croatia

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$243.7m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$96.1m in 2024.
Revenue, combined amounts to US$339.8m in 2024.
The revenue, at home is expected to grow annually by -0.06% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$61.13 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 14,750.0k L by 2024.
Volume, out-of-home is expected to amount to 1,995.0k L in 2024.
Volume, combined is expected to amount to 16,740.0k L in 2024.
The Spirits market is expected to show a volume growth, at home of -2.9% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 3.70L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Croatia has been witnessing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Croatia are increasingly opting for premium and craft spirits, reflecting a growing interest in high-quality and unique products. This shift in preference can be attributed to the rising disposable income and changing consumer behavior. Additionally, there is a growing demand for spirits with natural and organic ingredients, as consumers are becoming more health-conscious and seeking products that align with their values.

Trends in the market: One of the key trends in the Spirits market in Croatia is the rise of locally produced spirits. Croatian consumers are increasingly supporting local distilleries and brands, which has led to the emergence of a vibrant craft spirits industry. This trend is driven by a desire for authenticity and a connection to the local culture and traditions. As a result, there has been a proliferation of small-batch spirits made from locally sourced ingredients, offering consumers a unique and personalized experience. Another trend in the market is the growing popularity of flavored spirits. Flavored spirits, such as fruit-infused vodkas and botanical gins, have gained traction among consumers looking for innovative and refreshing options. These products cater to the evolving taste preferences of consumers and provide a wide variety of flavor profiles to choose from.

Local special circumstances: Croatia's rich heritage and tradition of winemaking have also influenced the Spirits market in the country. The production of spirits, such as brandy and liqueurs, has been deeply rooted in the local culture for centuries. This has created a strong demand for traditional Croatian spirits, which are often made using traditional methods and recipes passed down through generations. The popularity of these traditional spirits has been further fueled by the growing interest in culinary tourism and the promotion of local gastronomy.

Underlying macroeconomic factors: Several macroeconomic factors have contributed to the growth of the Spirits market in Croatia. The country's improving economic conditions, including rising GDP and increasing disposable income, have created a favorable environment for the consumption of spirits. Additionally, the growth of tourism in Croatia has played a significant role in driving the demand for spirits, as tourists seek to experience the local culture and indulge in the country's traditional beverages. In conclusion, the Spirits market in Croatia is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. Consumers are increasingly opting for premium and craft spirits, supporting local distilleries, and seeking out unique and flavorful options. The country's rich heritage and tradition of winemaking, along with improving macroeconomic conditions and growing tourism, have further contributed to the market's development.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.