Beer - Croatia

The Beer market in Croatia has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Croatian consumers have shown a growing preference for craft beers and specialty brews, as they seek unique and high-quality products. This shift in preferences is driven by a desire for more diverse flavors and a willingness to explore new options in the beer market. Additionally, there is a growing demand for low-alcohol and non-alcoholic beers, as health-conscious consumers seek alternatives to traditional beer offerings.

Trends in the market: One of the key trends in the Croatian beer market is the rise of microbreweries. These small-scale breweries focus on producing artisanal beers with unique flavors and styles, catering to the evolving tastes of consumers. The popularity of microbreweries has been fueled by the growing craft beer movement, which has gained traction worldwide. This trend has led to an increase in the variety of beers available in the market, providing consumers with a wider range of choices. Another notable trend is the increasing popularity of beer festivals and events in Croatia. These events serve as platforms for breweries to showcase their products and engage with consumers. Beer festivals not only promote the consumption of beer but also contribute to the growth of the tourism industry. This trend has created opportunities for both local and international breweries to expand their presence in the Croatian market.

Local special circumstances: Croatia's geographical location and Mediterranean climate contribute to the unique characteristics of the beer market. The country's coastal regions attract a significant number of tourists, who often seek local beer brands as part of their culinary experiences. This has led to the emergence of regional beer brands that cater to the preferences of both locals and tourists. Additionally, the country's rich brewing tradition and cultural heritage play a significant role in shaping consumer preferences and driving the growth of the beer market.

Underlying macroeconomic factors: The Croatian beer market is influenced by several macroeconomic factors. Economic stability and rising disposable income levels have contributed to increased consumer spending on beer. As the country's economy continues to grow, consumers have more purchasing power, which translates into higher demand for beer products. Furthermore, the tourism industry plays a crucial role in driving the beer market, as the influx of tourists increases the overall consumption of beer in the country. In conclusion, the Beer market in Croatia is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. The rise of craft beers and specialty brews, the popularity of microbreweries, and the increasing number of beer festivals are driving the market forward. Additionally, Croatia's geographical location, Mediterranean climate, and cultural heritage contribute to the unique characteristics of the beer market. The underlying macroeconomic factors, such as economic stability and the growth of the tourism industry, also play a significant role in shaping the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.