Hard Seltzer - Croatia

The Hard Seltzer market in Croatia has been experiencing significant growth in recent years.

Customer preferences: Croatian consumers have shown a growing interest in healthier and low-calorie alcoholic beverages, which has contributed to the rise in popularity of Hard Seltzers. With an increasing focus on health and wellness, many consumers are looking for alternatives to traditional high-calorie alcoholic drinks. The light and refreshing nature of Hard Seltzers, combined with their lower calorie content, make them an appealing choice for health-conscious individuals. Additionally, the younger generation in Croatia, in particular, is more open to trying new and innovative alcoholic beverages, further driving the demand for Hard Seltzers.

Trends in the market: One of the key trends in the Hard Seltzer market in Croatia is the introduction of local flavors and ingredients. Croatian consumers have a strong preference for locally sourced and produced products, and this trend extends to the alcoholic beverage industry as well. Hard Seltzer brands have started incorporating traditional Croatian flavors, such as cherry, fig, and lavender, into their products, catering to the local taste preferences and adding a unique twist to the market. Another trend in the market is the increasing availability and variety of Hard Seltzer brands. As the demand for Hard Seltzers continues to grow, both local and international brands have entered the Croatian market, offering a wide range of options to consumers. This increased competition has led to more innovation in terms of flavors, packaging, and marketing strategies, further fueling the growth of the market.

Local special circumstances: Croatia's popularity as a tourist destination has also played a role in the development of the Hard Seltzer market. With a significant influx of international tourists during the summer season, there is a higher demand for refreshing and light alcoholic beverages. Hard Seltzers, with their low alcohol content and fruit-infused flavors, are a popular choice among tourists looking for a refreshing drink to enjoy by the beach or poolside.

Underlying macroeconomic factors: The growing economy and rising disposable income levels in Croatia have also contributed to the development of the Hard Seltzer market. As consumers have more purchasing power, they are willing to spend on premium and innovative products, including Hard Seltzers. Additionally, the increasing urbanization and Westernization of Croatian society have led to a shift in consumer preferences towards more modern and trendy alcoholic beverages, further driving the demand for Hard Seltzers. In conclusion, the Hard Seltzer market in Croatia is growing rapidly due to changing customer preferences, including a desire for healthier alcoholic beverages, the introduction of local flavors, and an increasing variety of brands. The country's popularity as a tourist destination and the favorable macroeconomic conditions also contribute to the market's development. With these factors in play, the Hard Seltzer market in Croatia is expected to continue its upward trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.