Market Insights Consumer Alcoholic Drinks

Spirits - Central America

Central America

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$1,891.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$347.2m in 2024.
Revenue, combined amounts to US$2,238.0m in 2024.
The revenue, at home is expected to grow annually by 2.88% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$35.79 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 98.0m L by 2024.
Volume, out-of-home is expected to amount to 7.2m L in 2024.
Volume, combined is expected to amount to 105.2m L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.9% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 1.85L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Central America has been experiencing significant growth in recent years.

Customer preferences: One of the key factors driving the growth of the Spirits market in Central America is the increasing consumer preference for premium and high-quality spirits. Consumers are becoming more discerning in their choices and are willing to spend more on premium spirits that offer unique flavors and superior quality. This shift in consumer preferences has created a demand for a wide range of spirits, including whiskey, vodka, rum, and tequila, among others.

Trends in the market: One of the major trends in the Spirits market in Central America is the rising popularity of craft spirits. Craft spirits are gaining traction among consumers who value artisanal production methods and unique flavor profiles. This trend is driven by a desire for authenticity and a growing interest in supporting local producers. Craft distilleries are emerging across the region, offering a wide variety of small-batch spirits that cater to the evolving tastes of consumers. Another trend in the market is the increasing demand for flavored spirits. Flavored spirits, such as flavored vodka and flavored rum, have become popular among consumers who are looking for new and exciting taste experiences. The availability of a wide range of flavors, including fruit, spice, and botanical infusions, has expanded the options for consumers and has contributed to the growth of the market.

Local special circumstances: Central America is known for its rich cultural heritage and diverse culinary traditions. This cultural diversity has influenced the Spirits market in the region, with local spirits and traditional drinks playing a significant role. For example, rum is a popular spirit in Central America, with each country having its own unique rum production methods and flavor profiles. This local specialization adds to the appeal of the market and contributes to its growth.

Underlying macroeconomic factors: The growth of the Spirits market in Central America is also influenced by several macroeconomic factors. Economic growth and rising disposable incomes have led to an increase in consumer spending on luxury goods, including spirits. The expanding middle class in the region has created a larger consumer base for spirits, driving the demand for premium products. Furthermore, the tourism industry in Central America has been growing steadily, attracting visitors from around the world. The influx of tourists has contributed to the demand for spirits, as travelers seek to experience the local culture and flavors. This has created opportunities for both local and international spirits brands to expand their presence in the region. In conclusion, the Spirits market in Central America is experiencing growth due to changing customer preferences, including a preference for premium and craft spirits, as well as the increasing demand for flavored spirits. The region's rich cultural heritage and diverse culinary traditions also contribute to the growth of the market. Additionally, underlying macroeconomic factors, such as economic growth and the growth of the tourism industry, play a significant role in driving the demand for spirits in Central America.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.