Hard Seltzer - Lithuania

The Hard Seltzer market in Lithuania has experienced significant growth in recent years, driven by changing consumer preferences and a growing demand for low-calorie alcoholic beverages.

Customer preferences: In Lithuania, consumers are increasingly seeking healthier and more refreshing alcoholic beverages. Hard Seltzers, with their low-calorie and low-sugar content, have emerged as a popular choice among health-conscious consumers. The younger generation, in particular, is drawn to the light and fruity flavors that Hard Seltzers offer, making them a preferred alternative to traditional beer or cocktails.

Trends in the market: The Hard Seltzer market in Lithuania has witnessed a surge in new product launches as both local and international brands recognize the growing demand for this beverage. With a wide range of flavors available, including citrus, berry, and tropical fruit, manufacturers are catering to diverse consumer preferences. Additionally, the market has seen an increase in the availability of Hard Seltzers in various retail channels, including supermarkets, convenience stores, and online platforms. This accessibility has further contributed to the market's growth.

Local special circumstances: Lithuania's growing tourism industry has also played a role in the development of the Hard Seltzer market. As the country attracts more international visitors, there is a greater demand for trendy and innovative alcoholic beverages. Hard Seltzers, with their modern and refreshing image, align well with the preferences of both local and foreign tourists. The rise of social media and influencer culture has also contributed to the popularity of Hard Seltzers, as consumers are exposed to these beverages through online platforms.

Underlying macroeconomic factors: The overall economic stability and increasing disposable income in Lithuania have also influenced the growth of the Hard Seltzer market. As consumers have more purchasing power, they are willing to spend on premium and innovative products. The affordability of Hard Seltzers compared to other alcoholic beverages also makes them an attractive option for consumers. Furthermore, the market benefits from Lithuania's membership in the European Union, which facilitates the import and distribution of international Hard Seltzer brands. In conclusion, the Hard Seltzer market in Lithuania has experienced significant growth due to changing consumer preferences, increased product availability, and the influence of tourism and social media. With the ongoing demand for healthier and refreshing alcoholic beverages, the market is expected to continue its upward trajectory in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.