Alcoholic Drinks

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$96.7bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$60.6bn in 2024.
Revenue, combined amounts to US$157.3bn in 2024.
The revenue, at home is expected to grow annually by 2.98% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$152.00 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 25.1bn L by 2024.
Volume, out-of-home is expected to amount to 12.2bn L in 2024.
Volume, combined is expected to amount to 37.3bn L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -0.9% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 39.49L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

Many industrialized countries are experiencing a stagnation or a decline in volume sales within the Alcoholic Drinks market. This can be attributed to the growing focus on health and wellness in recent years, a trend that has led some consumers to reduce their alcohol intake or even abstain from alcohol altogether.

Another challenge for the alcoholic drinks industry has always been protecting the younger population. Several measures have been taken to ensure their safety, including restrictions on the minimum legal drinking age and marketing regulations. Furthermore, there are countries where the sale of alcohol is prohibited, allowed only during specific times, or restricted due to religious reasons, resulting in significant variations in per capita alcohol consumption. Europe and North America show the highest per capita alcohol consumption, while Asia, where strict alcohol laws are enforced in some countries, has the lowest per capita consumption. Furthermore, the Alcoholic Drinks market was heavily affected by COVID-19-related restrictions. In particular, the out-of-home market endured repercussions from measures that were taken to prevent the spread of the virus, e.g., lockdowns and the closing of bars, restaurants, and other venues that typically sell alcoholic beverages.

Looking ahead, we anticipate that the Alcoholic Drinks market will stabilize following the ease of the COVID-19-related restrictions. While the bulk of volume growth is expected to occur in emerging markets, value growth is predicted to be driven by the premiumization of products.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.