Alcoholic Drinks - Laos | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$1.1bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$148.2m in 2024.
Revenue, combined amounts to US$1.3bn in 2024.
The revenue, at home is expected to grow annually by 5.10% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$148.30 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 356.9m L by 2024.
Volume, out-of-home is expected to amount to 35.0m L in 2024.
Volume, combined is expected to amount to 391.9m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -0.2% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 46.13L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Laos has been experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Laos have been shifting towards a greater consumption of alcoholic beverages. This can be seen in the increasing demand for a variety of alcoholic drinks, including beer, spirits, and wine. Consumers in Laos are becoming more adventurous in their choices and are willing to try new and different types of alcoholic beverages. Additionally, there is a growing trend of socializing and celebrating with alcoholic drinks, which further drives the demand for these products. One of the key trends in the Alcoholic Drinks market in Laos is the rise of craft beer. Craft beer has gained popularity among consumers who are looking for unique and high-quality products. This trend is driven by a desire for more flavorful and diverse beer options. Craft breweries in Laos have been able to capitalize on this trend by offering a wide range of innovative and locally brewed beers. This has created a niche market for craft beer enthusiasts and has contributed to the overall growth of the Alcoholic Drinks market in Laos. Another trend in the market is the increasing popularity of imported alcoholic beverages. Consumers in Laos are becoming more exposed to international brands and are willing to pay a premium for these products. This trend is driven by a desire for higher quality and more prestigious alcoholic drinks. Imported spirits, wines, and beers are seen as a status symbol and are often associated with luxury and sophistication. As a result, the demand for imported alcoholic beverages has been steadily increasing in Laos. Local special circumstances also play a role in the development of the Alcoholic Drinks market in Laos. The country has a rich cultural heritage and a tradition of consuming alcoholic beverages during social gatherings and celebrations. This cultural aspect contributes to the overall demand for alcoholic drinks in Laos. Additionally, the tourism industry in Laos has been growing rapidly, attracting a large number of international visitors. These tourists often seek out local alcoholic beverages as part of their cultural experience, further driving the demand for these products. Underlying macroeconomic factors also contribute to the growth of the Alcoholic Drinks market in Laos. The country has been experiencing steady economic growth, which has led to an increase in disposable income. As a result, consumers have more purchasing power and are able to spend more on discretionary items such as alcoholic beverages. Furthermore, the government in Laos has implemented policies to promote the tourism industry, which has had a positive impact on the Alcoholic Drinks market. These policies include the development of infrastructure, the simplification of visa procedures, and the promotion of cultural tourism. Overall, the Alcoholic Drinks market in Laos is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As consumer demand continues to increase, it is expected that the market will continue to expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.